Influencer Marketing
Jan 25, 2017
5 Ways Influencer Targeting Can Generate Earned Media Lift
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Dec 6, 2016
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Nov 29, 2016
Applying the SWOT Analysis to a Shifting Industry
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.
Nov 8, 2016
How to Find and Work with Brand Evangelists
When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.
Oct 27, 2016
The New Marketing Mandate for the Advocacy Era
We're in the Era of Advocacy - where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence?
Oct 19, 2016
4 Questions to Kickstart Your Influencer Marketing
To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.
Oct 11, 2016
Unlocking the Science of Influencer Marketing [Webinar This Week]
Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan's upcoming webinar Influence By The Numbers.
Sep 8, 2016
The Relationships You Must Commit to for Content Marketing Success
A theme during day 1 of #CMWorld was the role relationships play in content marketing success. Commit yourself to building these 5 key relationships.
Aug 9, 2016
The Secret Life of Influencers
It’s 2016. Everyone is swiping right on influencers. It’s a welcome result for many of us who have poured our […]
Jul 15, 2016
Does Your Target Audience Notice Your Story?
In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]
Dec 22, 2015
5 Steps Towards Influencer Marketing
Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program […]
Dec 21, 2015
3 Influencer Marketing Documents to Keep Updated
Can you prove influencer marketing success to executives? Stay organized by documenting outreach efforts. Learn what to keep track of in this post.
Dec 7, 2015
How to Ride the Wave of Influencer Marketing
Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]
Dec 2, 2015
3 Keys to Convincing Influencers to Work With Your Brand
Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is […]
Nov 30, 2015
Business vs. Pleasure: Should Brands Befriend Influencers?
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
