Earned Media

9 Tips for Leveraging Owned, Paid and Earned Media

You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.

Paywalls and Publicity: What’s the Impact?

You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?

Five Reasons Jeff Bezos Got a Bargain for The Washington Post

The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week - especially from a marketing and PR viewpoint. Here's why.

Todd Defren’s Five Tips for Leveraging Earned Media

Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.

10 Steps to Reinvent Media Strategy

If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.

Measuring ROI for Paid, Earned and Owned Media

This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc. Measuring the return-on-investment for paid, earned, […]

1 2 3