May 14, 2014
You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.
Aug 29, 2013
You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?
Aug 12, 2013
The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week - especially from a marketing and PR viewpoint. Here's why.
May 13, 2013
Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.
May 6, 2013
If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Aug 23, 2011
This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc. Measuring the return-on-investment for paid, earned, […]