Earned Media
May 14, 2014
9 Tips for Leveraging Owned, Paid and Earned Media
You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.
Aug 29, 2013
Paywalls and Publicity: What’s the Impact?
You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?
Aug 12, 2013
Five Reasons Jeff Bezos Got a Bargain for The Washington Post
The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week - especially from a marketing and PR viewpoint. Here's why.
May 13, 2013
Todd Defren’s Five Tips for Leveraging Earned Media
Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.
May 6, 2013
10 Steps to Reinvent Media Strategy
If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Aug 23, 2011
Measuring ROI for Paid, Earned and Owned Media
This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc. Measuring the return-on-investment for paid, earned, […]