Earned Media
May 11, 2017
How to Put the Social into Your Public Relations Activities
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
Apr 28, 2017
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Video: Cision's CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
Apr 27, 2017
Art and Science: The Three Pillars of Storytelling Mapped to Data
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.
Apr 27, 2017
5 Takeaways from the #CisionWorldTour in Chicago
Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
Apr 26, 2017
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Apr 4, 2017
How the Latest Release of the Cision Communications Cloud™ Helps PR Pros
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Feb 22, 2017
How to Leverage Your HARO Earned Media Placements
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 6, 2017
How to Gain Executive Buy-In for Switching to the PESO Model
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
Jan 5, 2017
Using the PESO Model to Drive an Effective PR Content Strategy
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Oct 27, 2016
The New Marketing Mandate for the Advocacy Era
We're in the Era of Advocacy - where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence?
Oct 24, 2016
Welcome to the Future of Earned Media Communications
The tech revolution has arrived in earned media. Today, we unveiled the Cision Communication Cloud™, a revolutionary platform for communicators and marketers.
Oct 20, 2016
Trust: A Communicator’s Lifeline
Trust is that five letter word that's hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.
Oct 6, 2016
How the PESO Model Changes PR’s Conversation
Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.
Apr 1, 2015
Why You Need an Online Newsroom
You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra […]
Aug 18, 2014
Use PR to Promote Your Content Marketing
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
