Content Marketing
Jun 13, 2013
Shifting the Borders
Journalism and public relations converge in today’s media landscape
Jun 13, 2013
Cision brings Content Marketing to PR
A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being […]
Feb 25, 2013
The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO
Guest post from Peter Granat, newly appointed President and CEO of Cision AB. The past nine years at Cision have […]
Jan 29, 2013
Could content marketing finally drive the convergence of paid, earned & owned media?
It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]
Jan 16, 2013
The New York Times Introduces Native Ads, Industry Pros Weigh In
The New York Times has launched a native advertising platform on its website, which has attracted both speculation and skepticism.
Dec 21, 2012
Content Marketing and the evolution of the press release
I’ve been in the press release industry for over a decade. Yet surprisingly, I’ll be the first to admit that […]
Nov 27, 2012
Vocus Questions: Ann Handley on Holiday Content Marketing
Every smart marketer knows that creating compelling search and social media content is the key to attracting, engaging, and retaining customers. Now, with the holidays now in full swing, we have a unique opportunity to connect with audiences on a more personal and lighthearted level. Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, took a moment to share her tips on creating holiday content that sticks.
Nov 8, 2012
Google Authorship – Get credit for your content
Google has made a lot of changes to their search results in the past year. Penguins and Pandas aside, the […]
Nov 6, 2012
How to get 70,000 people to read your press release
A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s […]
Oct 17, 2012
How email and press releases can work together
Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the […]
Oct 12, 2012
How to Create a Hub and Spoke Content Marketing Approach
Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled […]
Sep 12, 2012
3 Questions to Ask Customers to Improve Your Content Marketing
An organization’s purpose for creating content often starts with outcomes important to the organization itself; search visibility, site traffic and […]
Aug 31, 2012
Six Newsworthy Ideas for Your Next Online News Release
Today’s guest post is from John W. Hayes, a Marketing Strategist and Contributing Author at Vocus, where he specializes in Email Marketing and Social […]
Aug 29, 2012
4 Ways Small Businesses Can Join the Content Marketing Revolution
The question of whether or not to join the content revolution is a no-brainer. The relevant question now is exactly […]
Jul 13, 2012
Why “Long tail” Should Be Part Of Your Content Marketing Lexicon
Imagine you just sold your huge country house and moved into a city condo. You’ve got a cat that’s spent […]
