Content Marketing
Dec 8, 2014
5 Ways to Improve Your PR Strategy in 2015
“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]
Dec 8, 2014
The Top 50 Content Marketers to Follow on Twitter
If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]
Dec 5, 2014
Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’
Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]
Dec 2, 2014
Does Brand Journalism Suffer from Integrity Issues?
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
Nov 24, 2014
7 Social Media Design Ideas for PR Pros
This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform. Attending meetings, […]
Nov 19, 2014
Infographic: The Social Video Starter Guide for PR Pros
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
Nov 18, 2014
The Blending World of Content and Journalism
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
Nov 17, 2014
Why Content Marketing Fails…and How It Can Succeed
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Oct 22, 2014
How to Tailor Your Content to PR Campaigns
Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.
Aug 27, 2014
The Free Graphic Design Tool PR Pros Need
Visuals help your PR content stand out. But what if you don't have the budget or expertise? Discover the easy-to-use free graphic design tool that will become your new best friend. Plus, get five tips to make your images click magnets.
Aug 25, 2014
Optimize Your Content Marketing for PR Success
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Aug 18, 2014
Use PR to Promote Your Content Marketing
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
Aug 14, 2014
Writing Rules for PR: 6 Questions With Ann Handley
In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing's actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.
Aug 11, 2014
8 Content Curation Tools That Will Slash Your PR Budget
Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.
Jul 17, 2014
Why Content Research Needs PR
This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]
