Content Marketing
Jan 29, 2015
Viralheat Named a “Top-Rated” Enterprise Social Media Management Platform
We are excited to announce that Viralheat is named as a “Top Rated” Enterprise Social Media Management platform by TrustRadius. […]
Jan 20, 2015
5 Things You’re Doing Wrong With Press Releases
You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
Jan 19, 2015
4 Types of YouTube Videos PR & Marketing Pros Should Make
Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]
Jan 16, 2015
Don’t Sell Your Secret Sauce – Give It Away for Free
When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]
Jan 12, 2015
5 Ways to Co-Opt a PR Story
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]
Jan 12, 2015
Guitar Center Q&A: Riffs About Targeted Content and Media Relations
When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]
Jan 8, 2015
Social Media: When Sorry Seems to be the Only Word
Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]
Jan 6, 2015
What PR Pros Can Learn from The Hunger Games
The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]
Dec 31, 2014
6 Resolutions to Ensure PR Success in 2015
I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
Dec 30, 2014
Narrow Your PR Focus in 2015
With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]
Dec 22, 2014
Seducing Search Engines: How to Optimize Headlines and Snippets
As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]
Dec 19, 2014
4 Steps for PR Pros to Get Started With Sponsored Articles
This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]
Dec 17, 2014
10 Must-Have WordPress Plugins
WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]
Dec 17, 2014
How to Tell Your Story Through Public Relations
A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]
Dec 9, 2014
Are PR Pros Embracing Visual Media?
Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]