Content Marketing

Viralheat Named a “Top-Rated” Enterprise Social Media Management Platform

We are excited to announce that Viralheat is named as a “Top Rated” Enterprise Social Media Management platform by TrustRadius. […]

5 Things You’re Doing Wrong With Press Releases

You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]

4 Types of YouTube Videos PR & Marketing Pros Should Make

Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]

Don’t Sell Your Secret Sauce – Give It Away for Free

When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]

5 Ways to Co-Opt a PR Story

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]

Guitar Center Q&A: Riffs About Targeted Content and Media Relations

When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]

Social Media: When Sorry Seems to be the Only Word

Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]

What PR Pros Can Learn from The Hunger Games

The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]

6 Resolutions to Ensure PR Success in 2015

I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]

Narrow Your PR Focus in 2015

With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]

Seducing Search Engines: How to Optimize Headlines and Snippets

As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]

4 Steps for PR Pros to Get Started With Sponsored Articles

This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]

10 Must-Have WordPress Plugins

WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]

How to Tell Your Story Through Public Relations

A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]

Are PR Pros Embracing Visual Media?

Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]

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