Content Marketing
May 5, 2015
5 Ways to Spice Up Your B2B Content Marketing
What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]
Apr 30, 2015
5 Outside-the-Box Content Creation Ideas
This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]
Apr 28, 2015
5 Ways to Improve Your Content Marketing
No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]
Apr 25, 2015
3 Steps to Efficient Content Amplification
Your brand or a client has a great new product that your audience will want to know about, and you […]
Apr 24, 2015
How the New York Public Library’s Blog Mobilizes Communities
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]
Apr 23, 2015
What to Know Before Creating a Content Marketing Strategy
This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]
Apr 22, 2015
Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015
Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]
Apr 21, 2015
Branded Video Is Trending. Here’s What PR Pros Need to Know.
Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]
Apr 20, 2015
11 Content Marketing Mistakes to Avoid
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]
Apr 20, 2015
PR’s New Media Model
PR no longer is a press release or media relations business. We use a wide range of content and activities […]
Apr 16, 2015
5 Tips for Telling Your Story Visually
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]
Apr 15, 2015
Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Apr 14, 2015
Tip Sheet! Drive Results at Events With Social Correspondents
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]
Apr 13, 2015
Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]
Apr 13, 2015
3 Content Marketing Ideas for Health Care Communicators
Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]
