branding
Feb 24, 2014
Branding Rule: Inspire Customers, Employees and Stakeholders
What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Feb 24, 2014
Farmed and Dangerous: An (Un)Branding Lesson from Chipotle
Chipotle has broken all the branding rules with its series Farmed and Dangerous. Here's why (un)branding works and how you can succeed like Chipotle by using it yourself.
Feb 23, 2014
Branding Rule: Maintain Health for Limitless Results
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 20, 2014
How Olympic Athletes Are Using Twitter to Build Their Personal Brands
Olympic athletes—they’re just like us! No, really. Like PR and marketing professionals, our friends in Sochi are using Twitter to […]
Feb 20, 2014
‘Brand Warfare’ at Sochi Olympic Games 2014
The Olympics are winner-takes-all for athletes and brands alike. Brands like Coke paid millions to be an official Olympic sponsor. Subway just made everyone think they are. So who's winning?
Feb 19, 2014
Branding Rule: Make and Keep Commitments
Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.
Feb 13, 2014
Do You Practice Consumer-ology?
Customers shout, "Enough!" when faced with too many choices. Instead of bombarding customers, identify their motivations and use content and offers that appeal to their emotions.
Feb 11, 2014
Four Rules for Telling an Effective Video Story
Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s […]
Feb 3, 2014
Which Brands Will Medal at Sochi?
The Sochi Winter Olympics are right around the corner. Expect to see some of the best PR and marketing practitioners […]
Jan 21, 2014
Become More Personable, Not a Person
Should brands become people or people become brands? Neither may be the right choice. Instead, employees and spokespeople should focus on becoming a personable brand.
Sep 27, 2013
Takeaways from Social Media Week Chicago
Social Media Week is wrapping up today and several of our staffers participated in events and sessions throughout the week. […]
Aug 6, 2013
Brand Evangelists [VIDEO]
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.
Aug 5, 2013
Be a Brand in Demand: Stacey Miller’s Advice for Marketers
Your personal brand is the X-factor that separates you from your competition and finds you new opportunities throughout your marketing career. These brand-building tips will help you become a brand in demand.
Aug 1, 2013
Leverage LinkedIn to Benefit Your Brand
An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company […]
