Big Data
Aug 17, 2017
The Big Data Opportunity for Communicators
Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Jan 16, 2017
How To Create Great Content With Your Data
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Nov 10, 2016
How to Use Data Insights to Craft a Clever Content Strategy
If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.
Sep 24, 2014
How to Use Big Data in PR
Big data isn't just for marketers. PR pros can use big data, too. They just have to know what to look for. Here are 4 areas to track, a list of tools to help and advice for what to do after you collect your data.
Feb 14, 2014
Turning “big data” into “smart data”: A key theme at ePharma Summit 2014
Earlier this week, Visible attended the ePharma Summit in New York City, where social data and social analytics was a […]
Nov 11, 2013
Social media analysis: What are the key skills?
In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]
Nov 7, 2013
Five Big Data Considerations for Marketers
This is a guest post by Michele Nemschoff, Vice President, Corporate Marketing, MapR Technologies. In an episode of the popular NBC sitcom […]
Oct 24, 2013
Social signals help marketers unlock value of big (and small) data
The idea of big data is appealing – want to uncover hidden patterns about customer behavior, predict the next fashion […]
Aug 16, 2013
How Big Data is Changing PR
This is a guest post by Michele Nemschoff, Vice President, Corporate Marketing, MapR Technologies Research and measurement: the long standing bane […]
May 18, 2012
PR News Roundup 5/18/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]
Feb 29, 2012
Top 5 Challenges of Social Data Integration, Part 4
The benefits of integrating social data into your existing business CRM data are tangible and plentiful. Social media is powerful, […]
Dec 12, 2011
2012: the year of data-driven public relations
As 2011 draws to a close, we find ourselves asking, have public relations and marketing professionals fully transformed from one-way […]
Oct 12, 2011
Oracle OpenWorld 2011 Wrap-up
We’re just back from Oracle OpenWorld where we participated as a Gold level member of the Oracle PartnerNetwork. The 5-day […]
