best practices
Feb 26, 2014
Startups & Small Biz: 5 PR Tips from an Entrepreneur
As a lover of both the culinary and business worlds, Reggie Milligan started his career as a chef before finding […]
Jan 20, 2014
Professional Development: Resources To Step Up Your PR Game
The public relations industry moves quickly. To keep pace and grow, you can count on a number of professional development […]
Jan 14, 2014
3 B2C Brands That Do Content Marketing Right
Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]
Jan 10, 2014
Focus on Quality over Quantity When Pitching
This is a guest post by Anne Isenhower, national media relations consultant. Those of us in PR often come across […]
Dec 12, 2013
How Transparency Was Key in Turning One Company Around
This past September, I volunteered with my favorite Chicago-based startup Dabble during a refreshingly vulnerable marketing campaign with an unusual goal: […]
Dec 6, 2013
The Social Media Pitch: What Do Journalists Prefer?
In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]
Dec 2, 2013
Integrated PR: Q&A with Heather Whaling
We sat down with president of Geben Communication and founder of prTini Heather Whaling to talk about content marketing, public […]
Nov 25, 2013
Content Amplification: Definition, Tips & Examples
SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and […]
Nov 22, 2013
PR Tips: Tech Blogger offers Pitching, Blogging Tips
Tech blogger Carolyn Nicander Mohr recently sat across the screen from us to talk about why she launched her blog, […]
Nov 21, 2013
Editorial Calendars: Tools & Tips to Plan Your Media Campaigns
With the growing popularity of content marketing, editorial calendars are becoming an oft-used term in the PR and marketing industries. […]
Nov 15, 2013
Monitoring: Tips to Becoming a Skilled Social Media Listener
This guest post is by Mischaela Elkins, social media product specialist at Cision. Social media management is typically a fun, […]
Oct 24, 2013
Multicultural Marketing: Tips and Best Practices on Connecting with the Hispanic Market
This is a guest post by Amanda Belo, media researcher at Cision. In an article written for the Cision Navigator, […]
Oct 17, 2013
Partnerships: The Benefits of Working With Promotional Partners
In September 2013, on-demand car request service Uber made a splash in Chicago by giving away free rides from their […]
Oct 14, 2013
Mack Collier talks Motivating Fans, Influencers
Social media trainer, consultant and author of Think Like a Rock Star, Mack Collier shares his advice on finding the […]
Oct 10, 2013
How to Build a PR and Social Strategy for a Startup
This guest post is by Mischaela Elkins, social media specialist at Cision. Startup life can be exhilarating. The suspense, the […]
