Media Research
Jun 15, 2009
3 great ways to network with other PR professionals
Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]
Jun 8, 2009
Those blogs by the wayside
With the availability of free blogging tools like Blogger, WordPress and Typepad, barriers to entry for Web publishing have completely […]
May 28, 2009
Quality over quantity: determining a journalist’s coverage
Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]
May 19, 2009
Webinar Q&A: Best practices & ideas for specific social media platforms
Last week, my colleague Jay Krall and I presented the latest installment in Cision’s Social Media Webinar series. The free series covers social […]
May 6, 2009
I dreamed a dream of knowing how to determine a story’s influence
Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]
May 5, 2009
5 great ways for PR pros to utilize an expert
Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]
Apr 23, 2009
Understanding analysts & industry research firms
Gartner and IDC offer best practices for working with analyst firms Media relations. Crisis communications. Community relations. Internal communications. Investor relations. […]
Apr 21, 2009
5 easy ways to manage mobile media relations
On-the-go advancements and growth bring new challenges to content producers Can’t wait to watch last night’s episode of 24 on your […]
Apr 20, 2009
Q & A on target communities
My colleague Jay Krall and I did a free Cision Social Media Webinar earlier this month entitled Social Media 101, and we […]
Apr 6, 2009
Pondering brand identity of media will help sharpen your PR skills
Which media best understand their audience? On Wednesday night, I attended a forum hosted by Northwestern University’s Medill Alumni Club […]
Apr 2, 2009
Twitter hashtags: Finding your community within a community
Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]
Mar 20, 2009
Is no news good news for magazines?
One way the magazine industry can remain a relevant medium You don’t have to read CisionBlog to know that the media landscape is […]
Mar 18, 2009
A tale of two cities (Er, one city, two newspapers)
Will the next daily newspaper to fold be another one that shares its city with a competitor? You know that old […]
Mar 13, 2009
Online crisis communications: Beware of the dark site, young Skywalker
Is there a universal solution to preparing for crises on the Web? Earlier this week I moderated a panel on […]
Mar 10, 2009
Mainstream Media In Sync With Blogs During Skittles’ News Surge
Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]
