Media Research
Sep 25, 2009
Taking social outreach global
Developing a voice in influential communities online is a big challenge for communications professionals. Once you throw differences in culture […]
Sep 11, 2009
Find ways to write that pull in more folks
A scribe named Dave Blum was in the news this week. Some folks thought he wrote a blog to dish […]
Sep 4, 2009
The five senses of online measurement
For a while now we’ve been telling you that there are two basic types of ways to measure your impact on […]
Sep 3, 2009
How much greater is the impact of a tweet that also appears on a major network primetime broadcast?
Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]
Aug 12, 2009
What the paid content debate means for communications pros
“When you bump into a wall, you tend to go elsewhere,” wrote David Carr in the New York Times this […]
Jul 30, 2009
Some magazine titles thrive in downturn
The weight of fall fashion magazines has sometimes been taken for a barometer of the magazine industry’s health. If that’s […]
Jul 27, 2009
Where do blogs fit in the journalistic process?
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Blogs are, inescapably, occupying increasingly […]
Jul 23, 2009
The UK newspaper industry: a harbinger for media trends globally?
This post was contributed by Paul Miller, head of digital strategy for Cision UK. Over the last couple of weeks the […]
Jul 20, 2009
Are blog posts supplanting press releases?
When Google recently announced the upcoming launch of its first operating system, many news organizations found the format of the […]
Jul 17, 2009
Content Creators: producing great multimedia content
Big Teeth Social Media and Marketing Dude Daniel Hindin offers advice on multimedia PR is becoming more and more about creating […]
Jul 16, 2009
The influence of mom bloggers: real, growing and under fire
If you need evidence that the PR community is adopting blogger outreach en masse, look no further than a group […]
Jul 15, 2009
Press release SEO: link like you mean it
As PR professionals continue to make their press releases more Web-friendly with multimedia content and search engine optimization, they are coming […]
Jul 14, 2009
The future of PR: Do you have the right PR skills to succeed?
If there is projected faster-than-average growth in the PR industry, why is there also keen competition expected? And, more importantly, what can you do to put yourself ahead of the pack?
Jul 8, 2009
Content Creators: going social
I'm excited to feature an interview with Jason Falls on creating social content. Jason is Vice President of Interactive and Online Communications at Doe-Anderson, on of the country's oldest and most accomplished brand-building agencies. Jason's blog, Social Media Explorer, is one of the most popular social media and PR blogs. So, without further ado, here are some of Jason's thoughts and insights on social content.
Jun 23, 2009
Social media skills are universal for public relations & journalism
Mashable’s 10 ways J-schools are teaching social media are important lessons for PR pros, too Vadim Lavrusik wrote a great […]
