Media Research

Gauging the pace of change in PR in 2010

Over the holidays, I read Tom Friedman’s excellent book on the convergence of climate change, globalization and overpopulation, “Hot, Flat […]

Top 5 Cision Blog stories of 2009

It's the equivalent of doing a "clip show" on a sitcom, but we thought we'd share with you the 5 most popular Cision blog posts of 2009.

Ways to make an editor mad

It’s so quiet in the office that I can actually hear crickets chirping and I swear, I just saw tumbleweed […]

Cision’s Social Media Guidelines: How we did it

In May, I wrote 5 best practices for creating a corporate social media policy here on Cision Blog. Since that post, […]

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]

The New Media Mix Q&A

Last week, I presented The New Media Mix, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]

Who will be the next Editor & Publisher?

If “collective gasps” could be measured online, the December 10 closing of Editor & Publisher might have caused an virtual […]

Hyperlocal news as a strategy for small businesses

It’s been said that “all news is local”. The maxim is tossed around in newsrooms to remind reporters to look […]

Reporters using Twitter to get sources aren’t lazy, they’re smart

Gawker recently posted a story calling journalists who use Twitter to find sources as “lazy.” I couldn’t help but disagree. […]

Keeping an eye on the competition through the social Web

As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]

Exciting time for magazine consumers, scary for staff

An one-stop shop for magazine content is just around the corner.  With e-readers emerging as a hot topic in the […]

Does tweeting make you a journalist?

Defining the new journalist Last week I was reading a press release I received from Ad.ly, a Twitter platform that […]

In search of the average blogger

The notion that there is such a thing as “the average blogger” is to be handled carefully. Generalizing about the […]

Emergence of e-readers could make newsstands obsolete

  This post was written by Andrea Weinfurt, Industry News Manager for Cision US and the Editorial Director of the […]

Top 10 news apps for the iPhone

Kimberly Yount is a Media Relations Assistant in Cision’s Broadcast Monitoring group in Oakland. According to an NPR report, the […]

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