Media Research
Mar 17, 2010
Filtering for influential brand mentions: an approach for busy communicators
It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]
Mar 15, 2010
CNN talks PR, journalism and blogging tonight
Special South by Southwest #journchat features key CNN contacts Ever wonder how a large broadcast network navigates the rapidly evolving […]
Mar 11, 2010
The social Web as a coral reef
For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]
Mar 4, 2010
Targeting the Media Q&A
Last week, I presented Targeting the Media, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
Mar 3, 2010
Social Idol: Will number of followers equate to votes?
American Idol contestants provide a case study in social capital In many of Cision’s free social media webinars, we frequently […]
Mar 2, 2010
Making a big impression on a tiny screen
Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices […]
Feb 26, 2010
Things you should be pitching magazines now
Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious […]
Feb 23, 2010
Free food vs. Tony Kornheiser: a study in virality
Often, people ask us what it takes to make something “go viral”. Some social media strategists will tell you that […]
Feb 16, 2010
The 10 most influential blog posts discussing Google Buzz
In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do […]
Feb 11, 2010
5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]
Jan 29, 2010
How the Jetsons got it wrong: the relationship between social and search
One of the many things The Jetsons got wrong about the future of American life when the show first aired […]
Jan 27, 2010
Would you buy a blender from Conde Nast?
Mediaweek recently reported that Conde Nast is scrambling to keep pace with initiatives from other publishing companies such as Hearst, […]
Jan 22, 2010
Where were you when…?
With the Haitian earthquake last week, Twitter became not only a source for news updates, but also an opportunity for […]
Jan 21, 2010
In the wild west of social media, journalists’ credo is “caveat emptor”
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]
Jan 18, 2010
Social search: Where whom you know matters as much as what you know
Back in November we discussed how applications like Google Social Search could change the game of search engine optimization (SEO) […]
