Influencer Q&A
May 12, 2017
Behind the Headlines with Kaitlyn Smith
Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.
May 5, 2017
Behind the Headlines with Gina Gerber
Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people's motivations, and creating authentic messages.
Apr 28, 2017
Behind the Headlines with Mónica Cortés
Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.
Apr 21, 2017
Behind the Headlines with Tim Race
This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.
Apr 14, 2017
Behind the Headlines with Marian Salzman
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
Apr 7, 2017
Behind the Headlines with Kristin Daher
In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.
Mar 31, 2017
Behind the Headlines with Sharon Hoffman
Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!
Mar 24, 2017
Behind the Headlines With Jody Fisher
This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don't always translate to a number.
Mar 17, 2017
Behind the Headlines with Crosby Noricks
Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week's Behind the Headlines.
Mar 10, 2017
Behind the Headlines With Anna Yukhananov
Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.
Mar 3, 2017
Behind the Headlines with Harjiv Singh
This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.
Feb 24, 2017
Behind the Headlines With Lizabeth Landon Cole
Lizabeth Landon Cole's career in branding and public relations spans 16 years-- from public relations and marketing, to merchandising and design -- for independent brands, media publications and corporations globally. She discusses the lessons and success she's found along the way.
Feb 17, 2017
Behind the Headlines With Krysten Copeland
This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.
Feb 13, 2017
Behind the Headlines with Shelley Spector
In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.
Feb 6, 2017
How to Gain Executive Buy-In for Switching to the PESO Model
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
