Best Practices

Guy Kawasaki: How to Build Social Media Influence in 10 Steps

Social networks have made marketing and reaching audiences easier. But with so many people using social media, how can you stand out as an influential voice? Take Guy Kawasaki's advice.

Five Rules for Building Online Community

An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an […]

NYT, USA TODAY journalists offer PR tips

Journalists represent the other side of the earned media coin, and understanding them and building relationships is key to a […]

Five Rules for Better Content Curation

Content curation is the practice of sharing third-party blogs, infographics, reports and more to enhance your own brand. Curation enables […]

10 Tips for a Holiday Gift Guide Campaign

This guest post is by Anna Marevska, print media manager at Cision. It’s already the end of June, and editorial […]

Ike Pigott: How to Do Brand Journalism

Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here's what Ike Pigott learned along the way.

Rohit Bhargava’s Five Tips to Make Customers Like You

Even superior products don't necessarly succeed, says Likeonomics author and Demand Success speaker Rohit Bhargava. To win at marketing, you have to make customers like you.

EdgeRank: Learn how to master the Facebook algorithm and conquer news feeds

You take time to craft the ideal message and then you wait patiently for a like, a comment, a share […]

Jay Rosen’s 10 Social Media Tips for Journalists

Social media has changed journalism forever, says NYU professor and Demand Success speaker Jay Rosen. Reporters and outlets need to adapt. These 10 social media tips from Jay's presentation will help.

Celebrate the significance of soccer in the U.S. this July 13

When: July 13 What: Though most people in the U.S. still call association football “soccer,” the sport has steadily gained […]

Beyond Listening – 4 Ways to Scale Social Data Across the Enterprise

If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use […]

How to Implement A/B Testing in Your Social Marketing

How do you know if you are finding success in your social marketing? There are hundreds of variables to consider […]

The Greatest Demand Success Content from the Web (So Far)

Demand Success concluded the afternoon of June 21, but attendees of the marketing conference are still riding high if social media and blogs are any judge.

Vocus Users Conference w/ Jay Rosen: ‘Digital Journalism in Flux’

New York University journalism professor and media critic Jay Rosen spoke on the major shifts in digital journalism that have […]

#Demand13 Liveblog: Jeremiah Owyang’s Collaborative Economy

What are the disruptors affecting digital businesses in 2013? At Demand Success, Jeremiah Owyang delivered insights from Altimeter Group, detailing the latest media trends and explaining how media is converging.

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