Best Practices
Jul 18, 2013
Facebook “Like” Worth $174? Probably Not.
What’s in a “like?” Could those highly sought after, public displays of loyalty actually mean something outside the world of […]
Jul 18, 2013
Would You Hire a Consultant that Regularly Bashes Brands?
Brand bashing - calling out brands' mistakes to make yourself look smarter online - reflects poorly on the criticizer. Here are a few reasons why.
Jul 17, 2013
Webcast: Best Practices for Social Engagement
Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann discuss the 5 W’s of Social Engagement! This […]
Jul 17, 2013
Get SMART with Social Media Measurement
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
Jul 17, 2013
What Is Facebook’s Future?
Facebook is the world's biggest social network, but Millennial migration and other problems threaten its perch as a marketing must. Here's the network's future as viewed by a panel of experts at Demand Success.
Jul 16, 2013
Instagram vs Vine: Which app is better for you?
When Instagram first came out, filtered photos with tags were all the rage and now that video magic has been […]
Jul 16, 2013
Beyond Mere Mentions: 5 Innovative Monitoring Strategies
This guest post is by Ann Feeney, Information Retrieval Specialist, Cision. Media analyst Zach Hofer-Shall calls listening to social media […]
Jul 16, 2013
CX: Why Customer Experience Is Marketing’s Next Big Thing
Companies that promote the customer experience report higher customer referral rates and customer satisfaction. And the marketing department plays a huge role.
Jul 15, 2013
Sit back and relax in August
When: Aug. 15 What: Stress. It can eat away at a person, causing anxiety, tension or irritability. It is an […]
Jul 15, 2013
The Dangers of Online Content Theft and the Fix
In the following article I am going to discuss both the dangers and, dare I say it; the benefits surrounding […]
Jul 12, 2013
12 Ways Social Media Is Changing the Game for PR Pros
Social media has become a monumental force in contemporary culture, a fact that has been a key driver in successfully […]
Jul 12, 2013
Believe It Or Not, Marketing Expertise Still Matters
Marketing is changing rapidly thanks to social media. However, traditional marketing expertise is still highly relevant in a world where 'this or that' scenarios rarely exist in black and white.
Jul 11, 2013
Pitching Public Media
Throwing out a pitch and hoping it lands is tough for any PR pro wanting to get a client in […]
Jul 11, 2013
Insiders Guide to Podcasts, Google+ Hangouts, and Beyond
Podcasting offers the opportunity to bring in additional traffic to your site, showcase your ability to master speaking engagements and […]
Jul 11, 2013
A Quick Guide to Neurochemicals for Marketers
The neurochemicals of customers' brains may affect the way they buy from your website, say experts in online persuasion persuasion psychology. Can marketers optimize for different brain types?
