Best Practices
Aug 16, 2013
Implementing Google+ Into Your Business Marketing Plan – What You Need to Know
When Google announced that they would be releasing a new social media platform in June 2011, people started to pay […]
Aug 15, 2013
Coswick Hardwood: Vocus Eliminated Our Slow Season!
“January and February are our industry’s slow months,” says Olya Ianovskaia of hardwood flooring manufacturer Coswick Hardwood. “Everyone has a slowdown in sales…except us.”
Aug 15, 2013
Got Writer’s Block? Check out “10 Tips for Creating Great Content”
How often do you struggle with coming up with a great blog post, article, video or other piece of content? […]
Aug 14, 2013
How to Measure What Matters
Every marketing campaign should start with measurable, agreed-upon business goals. It's the only way to measure success. Here are the key marketing measurement metrics to consider.
Aug 13, 2013
How to use Facebook Graph Search as a Marketing Tool
Imagine having a tool that allowed you to learn more about your fans and how you could market to them […]
Aug 13, 2013
What is Marketing Success? [Video]
We often hear about ROI and marketing success but what does that mean? We asked our State of Marketing panel of marketing and social media experts for their thoughts.
Aug 12, 2013
Start saving for college in September
When: September What: As senior year looms, high school kids talking about where they are going to go to college […]
Aug 12, 2013
Three Tips for In-Store Facebook Marketing
Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers […]
Aug 12, 2013
A closer look at Pinterest Analytics
Earlier this spring, Pinterest announced the new Pinterest for Business website with advanced features to help brands identify and impact […]
Aug 12, 2013
How Lifestyle Brands Harness Community & How You Can Too
Retailers and consumer lifestyle brands have been given a boon thanks to visual shoppers, and the very visual social networks […]
Aug 9, 2013
Three Marketing Meeting Techniques to Be More Productive
For marketers, meetings can be particularly galling because there is so much to meet about. These meeting techniques will help your next meeting stay brief, inclusive and productive.
Aug 8, 2013
Secrets to Management and Engagement in a B2B Community
Running a digital community and social media presence for a B2B company sounds big and scary and intimidating. You wonder […]
Aug 8, 2013
Personal Branding: Your Webinar Questions Answered
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here's my advice on some of the best.
Aug 8, 2013
Great Marketers Are Culturematics At Heart
Culturematics - a term coined by marketing expert Grant McCracken - are creative, culture-obsessed people who discover domains and product categories that nobody else knows exist.
Aug 7, 2013
Why Context Matters for Visualization of Social Media Data
At Visible Technologies, we believe the definition of visualization is misunderstood. Anyone can create a bar chart or pie graph […]
