Best Practices

How to Get More Google+ Shares for SEO

Two recent studies indicate that Google+ shares have a huge impact on search engine visibility. Here's how you can generate more of them.

5 Tips to Make Your Social Media Content Go Viral

To make your content go viral, you must make full use of the appropriate social networks. Why? Because social media […]

The Scary Repercussions of Paid-For Bad Press

The negative sentiments people hold about companies have always been there but the tools used to communicate them have changed. Now, we have the promoted tweet.

Instagram for Business – How to Use Instragram Strategically in Your Social Media Marketing Plan

Instagram is today’s hottest social media platform.  The photo-sharing tool recently announced 15-seconds videos into its already popular platform, delighting […]

Webcast Synopsis: Analyzing Negative Brand Perceptions

In our August 28th webinar presentation, we examined what type of scenarios are typical when negative perceptions about a brand are […]

Busting the Facebook “Add to Interest Lists” Myth

Uh oh. No one is liking the posts on your page so guess what? Facebook must be to blame. Maybe […]

Celebrating the Dow Jones industrial average and what it means for your investments in October

When: Oct. 7 What: Even the most casual news watchers probably know the Dow Jones industrial average. Derived from the […]

Social Media and the Rules of Engagement: How Devices Differ the Dynamic

Now that nearly 60 percent of adults own smartphones, and more than 30 percent of adults own tablets, according to […]

A Powerful Combo: Big Data and the Cloud

Just as the duo of Jobs and Wozniak forever changed computing, big data and the cloud are coming together in […]

6 Reasons People Use Pinterest

6 Reasons People Use Pinterest Want to reach potential customers on Pinterest? Start by knowing why they are there.  People […]

Events Still Matter for Marketers

In spite of the social era, events still mean quite a lot. People need them to solidify relationships, make new ones, and to create outbound experiences to share online.

Pitching Tips: Cision Media Panel Brings Together Journalists, PR

Today was our last in a series of media panels that took us across the United States, from Washington, D.C., […]

Instagram Hashtags 101

We’ve all seen them.  But do we know what they are used for in social media? Do we know what […]

Does Your Crisis Communications Plan Include Social?

Does your organization have a complete crisis communications plan? If it doesn't include social media, the answer is "no" says online PR expert Ann Marie van den Hurk.

Plan for your financial future in October

When: Oct. 7-13 What: When a person is young, in high school or college, they aren’t necessarily thinking about retirement. […]

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