Best Practices
Oct 17, 2013
Cognitive Bias: Why It’s What Customers Hear That Matters
Thanks to the 'backfire effect', your brand's attempts to convert prospects and stakeholders to its viewpoint may do more harm than good, says Ardi Kolah.
Oct 16, 2013
5 Steps to Better Big Data Insights
Most businesses are still in the experimental stage with big data. They are testing out platforms like Hadoop and analyzing […]
Oct 16, 2013
2014 Marketing Trends: Real Time Marketing
David Berkowitz - part of the team behind Oreo's famous Dunk In the Dark Superbowl tweet - explains why real-time marketing is here to stay and how brands can take advantage.
Oct 15, 2013
Don’t Forget the “Social” in Social Media
Businesses, big or small, understand that they need some sort of presence on social media. They’re slowly coming to realize […]
Oct 15, 2013
What if Social Isn’t Right for My Brand?
This post is by Cision social media product specialist Mischaela Elkins. This year saw many brands joining social platforms for […]
Oct 14, 2013
Go gluten-free in November
When: Nov. 1-30 What: For someone with celiac disease, the vision of a table set with tasty bread can’t become […]
Oct 14, 2013
Location Wars – The Strategy Behind Online Locations and Check-ins
Browse through your personal social media feeds – Facebook, Instagram, Yelp, Foursquare, etc. It’s very likely that at least one […]
Oct 11, 2013
Social Media the Right Way – Tips from Digital Strategist Jasmine Sandler
(Note: This interview is part one of a five part series with digital marketing expert Jasmine Sandler) “What am I […]
Oct 10, 2013
How to Build a PR and Social Strategy for a Startup
This guest post is by Mischaela Elkins, social media specialist at Cision. Startup life can be exhilarating. The suspense, the […]
Oct 9, 2013
How to Free Up More Time to Devote to Social Media Marketing
As a small business owner, you know that taking your eye off the ball when it comes to accounting, customer […]
Oct 9, 2013
Want Media Coverage? Know The Gatekeepers’ Goals
Want more media coverage? Look at journalists' goals and ask how you can help achieve them, says social media PR hacker Ian Greenleigh.
Oct 9, 2013
The Bottom-Line Value of Brand Story
Want your brand to live happily ever after? Connect your products to what your customers care about most to unlock the power of your brand story.
Oct 8, 2013
How to Attract Fans to Your Facebook Posts
You think you wrote a gem of a post but now you’re disappointed that no one is commenting, liking, or […]
Oct 8, 2013
Journalism: A Day in the Life of a Journalist
Our Behind the Story series took us to three major cities in the United States – New York; Washington, D.C.; […]
Oct 7, 2013
Keep America green by recycling in November
When: Nov. 15 What: We encounter recycled products everywhere, whether they are as creative as a wallet made from an […]
