Best Practices
Oct 29, 2013
10 Essential Tactics to Captivate Your Audience
It's hard to captivate an audience in today's 24/7 news cycle. These ten tactics will ensure success in grabbing their attention and driving them to action.
Oct 28, 2013
Don’t forget to wash your hands in December
When: December 1 – 7, 2013 What: The cold weather months are typically associated with increased illness. When a virus […]
Oct 28, 2013
The Future of Retail: Big Data and Social Media Pave the Way
The retail landscape is changing at a fast pace. More and more consumers are shopping online rather than going to […]
Oct 25, 2013
3 Things All Businesses Should Know When Implementing a Social Media Plan – Advice from Jasmine Sandler
(Note: This interview is part three of a five part series with digital marketing expert Jasmine Sandler) Social media is […]
Oct 24, 2013
Social signals help marketers unlock value of big (and small) data
The idea of big data is appealing – want to uncover hidden patterns about customer behavior, predict the next fashion […]
Oct 24, 2013
Multicultural Marketing: Tips and Best Practices on Connecting with the Hispanic Market
This is a guest post by Amanda Belo, media researcher at Cision. In an article written for the Cision Navigator, […]
Oct 23, 2013
How to Grow Your Audience Through Social Media
Some businesses have an engaged and captive audience and, as a result, a thriving social media presence. Yet there are […]
Oct 22, 2013
Social Media Strategies for the Holidays
The holidays? What? Yep. I still remember ringing in 2013 and it’s hard to believe I’ll be getting ready to […]
Oct 22, 2013
2014 Marketing Trends: Content, Storytelling, Integrated PR
Social media and other channels now demand content, all day, every day. For 2014, this means a resurgence in storytelling and word-of-mouth campaigns.
Oct 21, 2013
Four Ways to Ditch the Traditional PR Pitch
Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]
Oct 21, 2013
Celebrate television in November and its contributions to communication and awareness
When: Nov. 21 What: Given how you’re currently reading this online, it might come as a shock that the majority […]
Oct 21, 2013
Google Hummingbird: 6 Tips to Keep Your Ranking
The Google Hummingbird update happened just over a month ago, implemented without much notice and announced just weeks before. While […]
Oct 21, 2013
How to ‘Hack’ Facebook to Get Press Coverage
Trying to engage a top industry reporter but not getting anywhere? Use the social media side door with this Facebook 'hack' from social PR expert Ian Greenleigh.
Oct 18, 2013
Social Media ROI Through Tangible and Intangible Results – Tips from Digital Strategist Jasmine Sandler
(Note: This interview is part two of a five part series with digital marketing expert Jasmine Sandler) Look around you. […]
Oct 17, 2013
Partnerships: The Benefits of Working With Promotional Partners
In September 2013, on-demand car request service Uber made a splash in Chicago by giving away free rides from their […]
