Best Practices

How to Track Conversions On Your Website Better Than Before

When it comes to marketing your website, how you track results is extremely important. There are a number of different […]

What Can Las Vegas Teach You About Social Media?

I spent the past weekend in Las Vegas celebrating my birthday and somewhere amongst the fog of smoke, the glitter […]

Adverse event reporting: What pharmaceutical companies need to know

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to […]

Celebrate the independent arts in January

When: Jan. 16-26 What: Many children dream of becoming a famous movie star or musician when they grow up. Unfortunately, […]

Make Your Social Account Work for You: Pinterest Edition

For those of you who are new to Pinterest, it can be a lot to wrap your head around. Don’t worry, many […]

Is This the End of the Marketing Generalist?

Recent hiring trends at Proctor & Gamble and Unilever suggest that the end is nigh for jack-of-all-trades marketers. How can you become more of a specialist than a generalist?

Stepping Back from Numbers: The Intrinsic Value of Social Media

In the world of social media, there’s a constant conversation about likes, shares, retweets, favorites, etc. to measure the effectiveness […]

How The Humane Society Fundraises With Social Media

Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]

Building engagement with social media data

On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]

How to Create the Ultimate About Page for Brands

Like everything else, the about page is ABOUT your customer. Grow their interest by creating an about page that informs them about your brand, who you are and why you are.

Pinterest Place Pins and How Your Brand Can Use Them

Believe it or not, Pinterest is becoming a social network that you should pay attention to and possibly include in […]

Keep your home office safe in January

When: Jan. 5-11 What: It’s easy to forget about computer security for those working in home offices, what with the […]

The Top 4 WordPress Plugins You Should Use

Lately, WordPress has become extremely popular social network. For beginners, it is a blogging tool but it can also has […]

5 Crucial Tactics for Marketing a Start-up with Minimal Budget

The majority of new businesses fail within the first two years – fact. There are a variety of reasons why […]

How Big Data is Bringing the Elite Fashion Industry to the People

Fashion has always been an industry ruled by the elite. A select group of designers and editors use a mix […]

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