Best Practices

How to Optimize Distribution for Your Content

Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help.

Pitching Tech Trends with CRN Managing Editor Phil Harvey

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends when they’re still in infancy.

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

Unlocking the Science of Influencer Marketing [Webinar This Week]

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan's upcoming webinar Influence By The Numbers.

How to Find Trending Topics Like an Expert

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.

Pitching Talent and Celebrity Booking With Patrick Lambert

Tips from T.D. Jakes talent executive Patrick Lambert on how to pitch a celebrity booker and what to avoid.

How the PESO Model Changes PR’s Conversation

Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.

How To Keep Your Email Out of Spam Filters

Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it.

9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

Pitching Food Content with Saveur Digital Editor Dan Q. Dao

Dan Q. Dao is the deputy digital editor at Saveur, and we've sat down with him to get his pitching tips!

5 Things to Research Before Pitching Freelancers

Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand's story.

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

How To Use Tech Tools to Improve Your Content

Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

We sat down with seasoned freelance journalist Anne R. Gabriel to hear about her pitching preferences when covering business, technology and IT.

What’s Needed for a Successful Satellite Media Tour

Media tours are a team effort - pulled together from many different directions. Here are 4 key elements you need to be successful and stay under budget.

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