Best Practices
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 24, 2014
Stay healthy in April on World Health Day
When: April 7, 2014 What: Although various forms of diseases such as cancer continue to plague us with no known […]
Feb 24, 2014
3 PR Secrets From Brands That Consistently Win
The best communications come from a well-defined and developed brand strategy. For many companies, paying big-name, expensive agencies to build […]
Feb 24, 2014
Branding Rule: Inspire Customers, Employees and Stakeholders
What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Feb 24, 2014
How to Choose a Social Media Marketing Suite
Twitter, Facebook, Pinterest, Google+, LinkedIn, Instagram… and the list goes on. The use and popularity of social media today is […]
Feb 24, 2014
Farmed and Dangerous: An (Un)Branding Lesson from Chipotle
Chipotle has broken all the branding rules with its series Farmed and Dangerous. Here's why (un)branding works and how you can succeed like Chipotle by using it yourself.
Feb 23, 2014
Branding Rule: Maintain Health for Limitless Results
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Feb 22, 2014
Branding Rule: Follow Your Heart, Then Data
Need help building your brand? CHIEF's Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 21, 2014
Apostrophes: Stop the Abuse and Misuse!
A simple grammar mistake can make a prospect run away. Don't let imperfect copy hurt a sale. Stop the abuse and misuse of apostrophes by following a few straightforward rules.
Feb 20, 2014
Top-5 Social Media Management Features for Agencies
When agencies work on behalf of brands, they face the same challenges as individual brands – reputation management, crisis mitigation, […]
Feb 20, 2014
Branding Rule: Look In the Mirror
Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.
Feb 20, 2014
The future of social media data analytics
On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]
Feb 20, 2014
5 Ways to Update Your PR Strategy for 2014
Media had a tumultuous year in 2013. Did your PR strategy keep up with the changes? Update your 2014 PR strategy with five tips and get even more from Gini Dietrich's webinar.
Feb 19, 2014
How Gaga, Netflix and Late Night Comedy Keep their Fans Hooked
What does it take to succeed in the entertainment world? Charisma? Generally. Good Looks? Frequently. Talent? Not always, unfortunately. Big […]
