Best Practices
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 28, 2014
How Big Data & Social Made House of Cards a Hit
Have you caught up on the newest season of House of Cards? No? Well what are you waiting for? Go […]
Feb 28, 2014
Branding Rule: One Chance, One Message
What does "City Slickers" teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.
Feb 28, 2014
Is It Real Cheese or “Real” Cheese?
Do you want real cheese or "real" cheese? Using quotation marks can mean the difference between a sale and a skeptical look. Follow these rules for content marketing success.
Feb 28, 2014
5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”
Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time […]
Feb 28, 2014
Marketing adopts the agile social approach
Companies need a strong social media presence to survive and grow — to do so, brands are beginning to capitalize […]
Feb 27, 2014
Workflow in Social Media Management Teams
When managing multiple accounts in a single social media management platform, it can be difficult to assign and track tasks–whether […]
Feb 27, 2014
Branding Rule: Create Amazing Customer Experiences
Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
Feb 27, 2014
Etiquette-SMEtiquette! Does #SMEtiquette Matter in PR?
It is essential for PR pros to know the “do’s and don’ts” of social media etiquette, or #SMEtiquette, because what works offline doesn't always work online. Here are some guidelines.
Feb 27, 2014
Why Does ‘Content Marketing’ Matter?
Content marketing is nearly ubiquitous, but marketing experts can't find a consensus definition for what it is. Should marketers and PR pros care if 'content marketing' remains undefined?
Feb 26, 2014
Do journalists want to be pitched by social media? Here’s what they had to say
In our annual Vocus State of the Media Report survey on journalists’ relationship with social media, we asked the question: […]
Feb 26, 2014
Branding Rule: Stop Sending, Start Listening
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 26, 2014
Startups & Small Biz: 5 PR Tips from an Entrepreneur
As a lover of both the culinary and business worlds, Reggie Milligan started his career as a chef before finding […]
Feb 26, 2014
What can brands learn from the Sochi Olympics?
Well, it’s all over. No more keeping track of the latest medals count, watching athletes perform unimaginable feats in the […]
Feb 25, 2014
Instaquette: The Dos and Don’ts of Instagram
Let’s face it – Instagram is popular. It’s fun to share a photo, pick the right filter, and have it […]
