Best Practices
Mar 10, 2014
Celebrate chemical research and the invention of Teflon in April
When: April 6 What: Its proper name is polytetrafluoroethylene, but most know it as Teflon. Created in 1938, the material […]
Mar 7, 2014
Is It Who or Whom? The Key to Solving the Conundrum
Is it who or whom? It may not make a difference in speech, but for news releases and official communications it makes a difference. Get the key to solving the who or whom conundrum.
Mar 6, 2014
Blog with Purpose
As an additional channel for brands to engage with audiences, the blog is, and should be, a lead-generating, prospect-converting, revenue-driving […]
Mar 6, 2014
What’s So Funny? How to Use Humor In Business Communications
Think business is no laughing matter? Communications injected with humor can engage audiences and improve morale...if done right. The key is following six essential rules.
Mar 6, 2014
Are You a Thought Leader or a Thought Follower?
True thought leadership is hard to come by. It requires more than research and involves taking risks. See the seven attributes that distinguish thought leadership from thought following.
Mar 5, 2014
How Social Media and Big Data Improve Emergency Relief
Large-scale emergencies and natural disasters are by nature chaotic. Relief efforts must rely on past experience, information available about the […]
Mar 5, 2014
Scandalous Marketing: Drive Social Engagement During Downtime
In between product launches or during the offseason, your brand can lose social media momentum. Follow the example of ABC's hit show "Scandal" to keep fans engaged even during downtime.
Mar 4, 2014
Are you a bad blogger?
If you’re a blogger, you want to be a good blogger, right? You didn’t start your blog to be bad, […]
Mar 4, 2014
Three Guerilla Marketing Tips to Distinguish Your Brand
South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention […]
Mar 4, 2014
Branding Rule: Explore Co-Branding Opportunities
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 3, 2014
How to Use Social Media to Strengthen Partnerships
So, your business is growing and thriving. As you grow, you want to make sure your partnerships with other business […]
Mar 3, 2014
Support alcohol abuse awareness in April
When: April What: Although alcohol is a common and accepted part of our culture, it’s also the most commonly abused […]
Mar 3, 2014
Branding Rule: Narrow Your Focus
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 3, 2014
7 Tips for a Striking Publicity Pitch
Social media continues to change how reporters do their job. These seven cutting edge pitching tips will help you leverage reporters' social media habits and earn more publicity.
Mar 2, 2014
Branding Rule: Transform But Maintain Trust
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
