Best Practices

Tips on social media from a professional in the field

In our recent annual Vocus State of the Media Report, we found that journalists overwhelmingly preferred to be contacted by […]

Now is the most exciting time for market research

During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value […]

Your Facebook Page is about to change, here’s what you need to know

Following the announcement of a revamped News Feed, Facebook last week said it would introduce a streamlined look for Pages. Announced […]

Keep young athletes injury-free in April

When: April What: Youth sports offers children a way to stay active and learn about teamwork and healthy competition. Whether […]

Marketing Automation – Where PR and Marketing Collide

Within the past decade the public relations pro worked diligently and entirely separate from the marketing team. Today, that’s all […]

Do You Lay or Lie Down?

Is it lay or lie? When it comes to those two, marketers rework sentences to avoid using the wrong word. Stop rewriting and learn the difference between the two trouble words with an easy explanation.

SXSW sweetness: Oreo strikes again

It’s that time of year again… to load up on thin mints and Samoas, of course. Girl Scouts are out […]

Brand Vandalism and How to Prepare for an Attack

Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.

Meat-and-Potatoes Editorial Calendar

With a plethora of editorial calendar templates available, we wanted to gift our customers and readers with a basic, nuts-and-bolts, […]

Five Tips to Turbocharge Your Tradeshow Experience!

It's tradeshow season and time for your brand to shine! Follow these five tricks of the tradeshow to get more facetime with prospects, earn media attention and drive more ROI.

Zendesk Integrates with Viralheat

Social media has become the standard for digital conversations. From opinions and critiques to questions and problems, gone are the […]

How To Deal With Negative Reviews

If you’re a business owner, your work is your baby. It’s your blood, sweat and tears. It’s years of hard […]

Monitoring and Measuring in Today’s Media Landscape

This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]

Time savers to keep up with the pace of social

Everyone can use more time in their day. The added challenge of keeping up with the fast-changing world of social […]

‘Content is King’ but Which Type Reigns Supreme?

Navigating the plethora of web and social content today is like diving into a Chuck E. Cheese ball pit- looking […]

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