Best Practices

Marketing Leaders to Add Customer Service to Their Resumes in 2014

Marketing has been making a quiet evolution over the past few years. Not long ago, CMOs and marketers focused on […]

How Big Data is Working to Fight Disease

The more people understand what big data is and what it can do, the more they understand it’s not just […]

Viralheat at 2014 Marketo Marketing Nation Summit

The Marketo Marketing Nation Summit is an event to get hyped up for. First, over 3,500 marketers and thought leaders […]

Affect, Effect and 5 Other Troublesome Word Pairs

It never fails. You send an email newsletter and inevitably catch a typo or someone makes you aware of one. Practice poor grammar prevention by knowing the difference between six troublesome word pairs.

5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight

Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]

How-to: Enterprise Social Media Marketing

Enterprises have begun to understand the value of social media marketing for engaging with customers, driving marketing campaigns, and increasing […]

5 Tips to Spring Clean Your Digital Clutter

Spring is here! Time to clean your desk, den...and digital clutter? Sprucing up digital has become essential to marketers and PR pros. From hardware to contact lists, use these five tips to make your digital clutter spotless.

Social Photography: Are Photos Top Currency in Social PR?

It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and […]

The Value of Social Media Marketing

Social media marketing is the process of gaining traffic and conversions through social media.  Social media is the interaction among […]

Predictive Analytics at Massive: the Advertising and Marketing Summit

Want to learn how the enterprise social media management of tomorrow can drive your social ROI and conversions? Want to […]

35 Writing and Speaking Tips From Capitol Hill’s Best

The ability to communicate clearly is paramount to marketers and PR pros. Elevate your communications with 35 writing and speaking tips from veteran Capitol Hill speechwriters.

Journalists Respond: “Are You Open to Social Media Pitches?”

Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question "Are you open to social media pitches?"

Fight diabetes in April

When: April 1-30 What: One day, a person is really thirsty, but he thinks nothing of it and grabs a […]

5 Reasons You Should Read Spin Sucks

If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]

Ready, Set, Launch – Using Social Media to Improve Product & Service Launches

Next Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast […]

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