Best Practices
May 8, 2014
10 Vital Rules to Manage Your Online Reputation
As Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Get the 10 rules you need to manage your online reputation.
May 7, 2014
In PR, the objectives may not have changed, but the metrics have
PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]
May 7, 2014
Cheat Sheet: How to Use LinkedIn for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. LinkedIn is where professionals […]
May 5, 2014
Donate blood in June and save a mother’s life
When: June 14 What: Since 1987, the U.S. has seen an alarming upward trend in maternal deaths. In these and […]
May 5, 2014
How to STAND OUT in the Marketplace
We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]
May 5, 2014
Taking a Step Back: What Are Your Social Media Analytic Goals?
What are your social media analytic goals for 2014? On April 29th we conducted a webcast with Nate Elliott from […]
May 5, 2014
Cheat Sheet: Twitter for Marketing and PR Power
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social […]
May 5, 2014
Adapt Your PR Skills or Die
PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters' advice for adapting your PR skills to a fast-paced communications world.
May 2, 2014
Pitching tips from Cari Shane
In February, inVocus spoke with Cari Shane, the principal of Sasse Angency, a public relations, marketing and social media boutique […]
May 2, 2014
Do You Need Media Training? Yes. Here are 11 Guidelines.
Does everyone need media training now? Unless you want to risk making a truly negative public impression, the answer is 'Yes.' Use these 11 guidelines to help you create a strong public impression.
May 1, 2014
Lead Identification and Predictive Social Analytics
Would you invest in a product that promised to convert your social media accounts into revenue-generating, lead-maximizing pipelines? Well, if […]
May 1, 2014
Cheat Sheet: How to Use Facebook for PR and Marketing
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]
May 1, 2014
Mark Schaefer: How to Avoid Content Shock and Win the Future
Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.
Apr 30, 2014
The Absolute Wrong Way to Respond to Negative Comments
You can’t please everyone. When someone airs their grievances publicly, don't respond in anger. Follow these five rules for crafting the perfect response that will diffuse the situation and protect your brand.
Apr 29, 2014
Manage your Social Media with these Free Tools
Like it or not, you can’t ignore social media. This method of marketing is being used widely to promote products […]
