Best Practices
May 22, 2014
7 Reasons It Still Makes Sense to Go to Professional Conferences
Do professional conferences make sense in the age of LinkedIn and technology that lets us connect in an instant? Yes. Here are seven reasons why and tips for how to justify attending a conference to your boss.
May 21, 2014
Data Mining & Engineering, Part 1
Recently, I was invited by Wendy Parker and Tia Lerud to do a presentation for their Data Mining class, part of a […]
May 21, 2014
Cheat Sheet: Instagram for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Instagram offers a wholly […]
May 21, 2014
Free vs. Paid Press Release Distribution: Which Wins?
Do free press releases perform as well as paid press releases? No, and it's not particularly close. See how free press releases stack up to paid press releases when it comes to benefiting your business.
May 19, 2014
5 Ways to Enhance Your PR Efforts
Sometimes, the simplest changes can have the biggest impact. This is the case with our list below, which offers you […]
May 19, 2014
Devote time to public service in July honoring Nelson Mandela
When: July 18 What: In the months since Nelson Mandela’s passing, many have found that the best way to honor […]
May 19, 2014
Crisis Communications: Keep Calm and Carry On
Keeping calm and helping clients navigate negative media coverage or company emergencies, particularly at the speed of social media, is […]
May 16, 2014
Fast tips for pitching during those summer months
With those easy summer months just around the corner, inVocus decided to ask some PR pros to provide some fast […]
May 15, 2014
Cheat Sheet: Flickr for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Flickr offers a massive […]
May 15, 2014
Where Does Social Fit In Crisis Communications Planning?
Does social fit in crisis communications planning? It does, but for most businesses it's missing. Social has become a fact of life, and in crisis it can serve as both monitoring tool and vital communications channel.
May 14, 2014
9 Tips for Leveraging Owned, Paid and Earned Media
You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.
May 13, 2014
Cheat Sheet: YouTube for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. YouTube is the home […]
May 12, 2014
Protect the world’s oceans in June
When: June 8 What: When summer rolls around, many people flock to their local beaches en masse. Whether by swimming, […]
May 12, 2014
Home in on What Makes Your Customers Tick & Talk
Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! […]
May 9, 2014
Cheat Sheet: Google+ for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Google describes Google+ as […]
