Best Practices
Jun 16, 2014
Recognize cooperatives and their contributions to society in July
When: July 5 What: Many people think of small community farms and markets when they hear “co-op,” but co-ops also […]
Jun 16, 2014
Heard on the street: T-Mobile vs AT&T
Attribution – Linking Social and Traditional Marketing with Conversions Being at the forefront of the technology space has its benefits, […]
Jun 16, 2014
Will You Survive the New PR Era? Here’s 10 Tips
The digital era is forcing PR to change, and the role of the PR professional is following suit. Will you get left behind? Use these 10 tips from Sarah Evans to not only survive but thrive in the new PR era.
Jun 13, 2014
The ‘Entourage’ Method for Marketing to Millennials and Niches
What can an actor teach you about marketing? When it's Adrian Grenier, quite a bit. The star of HBO's hit show 'Entourage' discussed his personal projects and his tactics for reaching Millennials and niches.
Jun 13, 2014
Celebrating Father’s Day with my modified Brady Bunch
It’s that time of year again. Yes, it’s summer time. Your son or daughter may be graduating from high school […]
Jun 12, 2014
Yikes! You Really Don’t Have a Mobile PR Strategy?
Most of us own, use and can't live without a smartphone. Do you account for mobile when building your strategies and campaigns? Sadly, PR pros could be doing more. Here are the five questions they should ask.
Jun 12, 2014
Go Big for Your Niches: 11 Keys to Creating Content That Sells
Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley's 11 principles for creating content that satisfies your target audience's desires and needs.
Jun 11, 2014
Demand Success 2014: Pitching journalists in the digital age
Last week, the Vocus Demand Success 2014 users’ conference hosted a variety of PR professionals, journalists and media experts who […]
Jun 11, 2014
4 Ways to Use Social to Increase News Release Reach
It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.
Jun 11, 2014
How to Succeed in a (Dot) Complicated World
Randi Zuckerberg says for every benefit technology brings, a complication or even a detriment arises. Get her advice for overcoming those challenges, leveraging the benefits and succeeding in a (dot) complicated world.
Jun 11, 2014
Do You Ignore Most of Your Audience?
Average marketers worry only about ready-to-buy prospects. Truly great marketers market to each segment of their audience. Get Avinash Kaushik's tips for reaching the four parts of your audience and making sales.
Jun 10, 2014
Why Your Press Release Was DOA
This is a guest post by Jennifer Heigl, editor of Daily Blender, an online publication focusing on food, drink, travel, […]
Jun 10, 2014
Fundamentals for the New Era PR Pro: Don’t Get Left Behind
How has a PR pro's role evolved? They have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists. Sarah Evans shows you what you need to know.
Jun 9, 2014
Stay safe this summer when firing up the grill
When: July What: When summer rolls around, it’s common for people to spend time outdoors, basking in the warmth and […]
Jun 9, 2014
Randi Zuckerberg dishes on social media pet peeves
Last week at the Vocus Demand Success 2014 users’ conference, Randi Zuckerberg, editor-in-chief of Dot Complicated, a digital lifestyle website, […]
