Best Practices
Jun 25, 2014
IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans
The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here's advice from Sarah Evans on the tools, tactics and best practices you'll need to succeed.
Jun 23, 2014
Celebrate advances in aviation in August
When: August 19 What: These days, it’s easy to plan a vacation, hop a flight and arrive at your desired […]
Jun 23, 2014
Before You Measure, Fix Your Marketing
Analytics prove marketing’s value but don’t work if your marketing isn't in order. Fix your marketing by using Avinash Kaushik's "see, think, do, care strategy." Once implemented, use Avinash's tips for how to measure properly.
Jun 23, 2014
Helpful and happy collisions
Fortune magazine published a piece recently that featured the CEOs of Zappos and Meetup on the art of bringing people […]
Jun 20, 2014
Tip of the Month: The power of Visible Intelligence Categories
Ever wonder how to easily and consistently slice and dice through large amounts of content provided through your brand or […]
Jun 20, 2014
3 Hot Social PR Trends and How to Use Them
Too few companies really leverage the connection between social media and PR, even though they play so nicely together. Use these tips to take advantage of three of the industry's hottest social PR trends.
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jun 19, 2014
Digital PR: Build Those Bridges Don’t Burn Them!
Public relations is about building bridges: between ideas and people, brands and people, and people and people. Focusing only on digital PR tools and forgetting common sense, practicality and old-school courtesy burns bridges.
Jun 19, 2014
How to Get Your Business Story In Google News
Ranking in Google is great, but it can take a while for organic SEO efforts to pay off. Appearing in Google News produces similar results in much shorter time. Find out several quick ways to get your story in Google News.
Jun 19, 2014
3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
Jun 18, 2014
Webcast: Social Media’s Move to Predictive Social Analytics
Viralheat is hosting a webcast, Social Media’s Move to Predictive Social Analytics featuring Paul Sebastian, CMO at Deutsche Telekom Hosted Business Services (DT-HBS). We would love to see you attend.
When: Wednesday, June 25, 2014 @ 11:00 am PST / 2:00 pm EST
How: Register here!
Jun 18, 2014
Multitasking is multi-failing
Multitasking is a certain norm today. We spend hours in physical or virtual offices watching as emails come flying in, […]
Jun 17, 2014
Quora for Marketers: an Exercise in Building Community
Social media marketers – let’s take a deep breath, step back for a minute, and remember what social media is […]
Jun 17, 2014
An Immutable Law of Branding: Focus
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
Jun 16, 2014
Email Writing Tips: Examples & Best Practices for PR
It’s often that we hear about PR fails, but what about PR successes? We’ve outlined some spot-on email pitches we […]
