Best Practices
Jul 7, 2014
Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs
At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are […]
Jul 7, 2014
How to Create PR-Friendly Content on the Cheap
Don't have a big budget? You can create PR content on the cheap by following the lead of the Baltimore Symphony Orchestra, Commtouch and Louis Vuitton, all of which found much success without breaking the bank.
Jul 3, 2014
PR Pros, Time to Leverage Your Authorship and Social Reach!
ClearVoice is built to showcase an author's authority. Do PR pros need to take notice of this new, free tool? Only if they want to stand out, reach new people and prove their value, says Allen Mireles.
Jul 2, 2014
PR Pros give tips on building relationships with journalists
Last week, inVocus spoke with PR professionals on tips for building and maintaining relationships with journalists. There were so many […]
Jul 1, 2014
Social Media Club Chicago: What’s Happening Next/Now in Social Storytelling
Last week, Social Media Club (SMC) Chicago hosted a paneled event at the headquarters of interactive marketing agency NEXT/NOW complete […]
Jun 30, 2014
Celebrate Henry Ford, a catalyst for modern technology and economics
When: July 30 What: When the Ford Motor Company was incorporated in 1903, few could have predicted that it would […]
Jun 27, 2014
The Two Letters That Ensure Marketing and PR Failure
Two letters can ruin your PR and marketing communications strategies. Find out what those letters are, why they hurt your business and the easy solution to avoiding the two-letter terror and capturing your audience's attention.
Jun 26, 2014
Smart Ways to Increase Online Sales through Social Media: Update!
A few months ago, we wrote about ways to use social to increase online sales. For better and for worse, […]
Jun 26, 2014
Before You Pitch: Does Your Brand Look The Part?
This is a guest post by Kara Jensen, creative principal of B2B marketing and web design firm Bop Design. Before you […]
Jun 26, 2014
3 Ways to Leverage the State of Public Relations in 2014
Today's PR pros are expected to integrate the latest technology with the tried and familiar to produce outstanding results. It may sound difficult, but here are three easy ways you can leverage the state of PR to your advantage.
Jun 26, 2014
How to Measure Your PR in 7 Steps
PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
Jun 25, 2014
Building relationships: PR pros talk on connecting with journalists
Building relationships with journalists is an important part of public relations, as they’re often the gatekeepers of mainstream news outlets. […]
Jun 25, 2014
Gaining Exposure & Building Your Personal Brand as an Expert
At Hinge, managing partner Lee Frederiksen and his team have conducted research on branding and marketing in the professional services marketplace. Recently, […]
Jun 25, 2014
Going for “box office” or top-notch?
Whether you’re a diaper dandy, a PTPER, or a fifth year senior tomorrow night, your dreams will either be achieved […]
Jun 25, 2014
4 Ways Social Can Make Your Brand’s News More Engaging
To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.
