Best Practices
Jul 17, 2014
Tip of the Month: Guided Navigation
When new customers migrate from another platform to Visible Intelligence, they often come with a perception that you need to […]
Jul 17, 2014
5 Tips to Avoid Spamming Your Target Audiences
Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.
Jul 15, 2014
Social Media – Making Us All More Honest, Better People
As any half-decent PR professional will tell you, great public relations is often more about keeping certain items out of […]
Jul 14, 2014
Celebrating the World Wide Web
When: August 6 What: The continued controversies surrounding issues such as net neutrality and Internet privacy serve to highlight just […]
Jul 14, 2014
How to Use Content to Reach Your Target Audience
Content creation is a crucial component of a PR professional’s job. Meaningful content like press releases, blog posts, bylines, ebooks […]
Jul 14, 2014
How Companies Use Gamification for PR
Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald's, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.
Jul 14, 2014
Why meaningful social media posts matter
As a lover of Facebook, I enjoy scanning through posts and trying to find something noteworthy from friends or former […]
Jul 10, 2014
3 Ways to Create Content That Connects
The right marketing content delivers traffic and sales, but what makes it the right content? A connection. Use these three methods to create content that connects to drive sales or, at the very least, earn a return visit.
Jul 10, 2014
PR Goes Pinterest: 3 Campaigns to Inspire You
PR is being nudged from familiar text-based communications to more visual forms of communications. Inspire your Pinterest efforts with three successful public relations campaigns from major brands.
Jul 10, 2014
A Step-by-Step Guide to Calculating Press Release ROI
PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases' bottom-line performance.
Jul 9, 2014
The Business Benefit of Instagram – 5 Things You Need to Know
Newsflash (although you might have been living under a rock the past year if this is news to you) – […]
Jul 9, 2014
Heard on the street: 3 ways to harness insights for great A/B split testing
Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]
Jul 8, 2014
LinkedIn for Business: What You Need
Of all the major social networks, LinkedIn is perhaps the most misunderstood, and most often ignored. Those who leverage LinkedIn […]
Jul 8, 2014
6 Ways to Strengthen Influencer Relationships
PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.
Jul 7, 2014
Celebrate Andy Warhol’s contributions to art and culture this August
When: August 6 What: With his bold use of color and iconic interpretation of both famous and everyday images, Andy […]
