Best Practices

Instagram for PR: 4 Campaigns to Spark Your Imagination!

Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.

Top the Charts! 5 Insights for How to Do Social PR

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.

Selling Social Media to the C-Suite

As you might expect, I’m pretty passionate about social media. I personally believe that Twitter is the most important thing to […]

Holiday Gift Guide Pitching Season is Upon Us

Holiday gift guides are the most coveted real estate of media coverage, and summer is the time to get ready […]

Turn Pitches Into Publicity With 4 Journalists’ Tips

When it comes to getting a reporter's attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.

5 Tools for Social Media Management

Last year we talked about the top 7 social media sites for business and why your business should use them. […]

3 Tips for Resting and Relaxing Your Way to Success

What's the quickest way to success? Instead of burning the candle at both ends, PR pros and marketers should spend more time resting and relaxing. Here are three tips to help you do that in an always-connected world.

6 Tools for Generating News

You have to manage relationships, identify pitching opportunities and make sure that social doesn’t run amok. Wish you could do more in less time? Try these six tools that top PR pros use to maximize their efficiency.

6 Places to Find Buried Treasure (ROI) on Social Media

How many times have you been told how difficult (if not impossible) it is to find a positive Return on […]

How to Win Big With Social Media

Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]

Learn more about dog ownership and care in September

When: September What: See Spot run. See Spot jump. Watch Spot: make sure he doesn’t jump over the fence while […]

Measure Your PR Campaigns and Drive Bottom Line Results

Do you measure your PR efforts? If not, you're missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.

Social Media Engagement – Joining The Conversation Without Being Creepy

Every day, millions of conversations take place on social media networks referencing brands, products and services. These conversations represent a […]

Find the right holiday gift guide for your story

Before Black Friday was a glimmer in Thanksgiving’s eye, PR and marketing professionals have been pitching their products and services […]

Why Content Research Needs PR

This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]

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