Best Practices
Aug 4, 2014
Social media as a testing mechanism
I read a really interesting article from The New York Times over the weekend that I think proves social will […]
Aug 4, 2014
Social Media: Stop Building Self-Imposed Roadblocks
I once spoke to a young marketer who had a significant problem with social media. She wasn’t allowed to use […]
Aug 4, 2014
Keep your food safe in September
When: September What: Food sustains us, nourishes us and connects us to our wider society and culture. Food shows up […]
Aug 4, 2014
Three Ways to Generate Publicity for Your Brand
As a PR professional, you’re tasked with not only building and maintaining media relationships but also generating consistent, quality coverage. […]
Aug 1, 2014
Technology, Strategy and People: Vital Components for Social Media Marketing Success
I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and […]
Jul 31, 2014
9 Ways to Generate Buzz During a News Drought
Need publicity but missing something newsworthy or noteworthy to share? Try these nine tactics that can bring a downpour of publicity and earned media even when you seemingly have no news to share.
Jul 30, 2014
Save Time by Automating These 5 PR Tasks
The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah...but there is! See five ways technology can help you do PR more efficiently.
Jul 29, 2014
[WEBINAR]: Social Media ROI – Generating Real Returns from Your Investment in Social Media
In a recent survey, 37% of online retailers said that their #1 top priority in 2014 was to increase real […]
Jul 28, 2014
Social Media: Acceleration and Amplification
I’m going to start this post off with two statements that might seem a little counterintuitive coming from someone who […]
Jul 28, 2014
Recognize the benefits of tourism in September
When: September 27 What: Summer vacation is an American standard in full swing right now, and it accounts for a […]
Jul 28, 2014
How to Manage Your Online Reputation
Managing brand reputation, especially in today’s digital age, can be challenging. Everyone from the media to business partners and consumers […]
Jul 28, 2014
The Buzzfeed impact: How social is redefining online advertising strategy
I’ll admit to trying my share of Buzzfeed quizzes. I don’t want to take them, but then suddenly, I find […]
Jul 25, 2014
#MetricsChat Recap – 7/24
The return of #MetricsChat was quite successful! We had a great audience who asked many interesting and relevant questions. Our […]
Jul 25, 2014
Common pitfalls of PR-journalist relationship building
We’ve been talking a lot about the PR-journalist relationship and the nature of pitching. Here we asked PR professionals to […]
Jul 25, 2014
Global brand impact of the Tour de France: Is it worth the investment?
Last year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping […]
