Best Practices

Top New Shows to Watch … According to Social Media

Every fall season a handful of new shows premiere, each fighting to be the top newcomer and thus guarantee a […]

8 Steps to Finding Relevant News Outlets With Twitter Lists

Need to find the right news outlets to pitch? One oft-overlooked option involves using Twitter lists. Get a step-by-step guide for using Twitter lists to find the best outlets for engaging fans and raising awareness.

Reach influencers with Cision’s new Fashion & Beauty Pitching Kit

Good news, PR—you don’t have to jet to New York, Paris, London or Milan to get in front of the […]

12 Rules for Successful Social Media Marketing

Social media might be a new and exciting landscape, ripe for exploration and testing but that doesn’t mean you shouldn’t […]

Keep our waterways safe from maritime disasters this September

When: September 25 What: When maritime disasters occur, the news coverage may dwindle off after a week or so, but […]

4 Ways to Take Over the Media

“To be in the media, you have to become the media,” says Lee Odden, author of “Optimize.” Stop waiting for […]

8 Content Curation Tools That Will Slash Your PR Budget

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.

Infographic: A PR Pro’s Guide to Social Media Etiquette

Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.

#MetricsChat Recap – 8/7

#MetricsChat had a great second week with many pertinent questions and discussions taking place around social and reputation management. Our […]

There’s a Hole in my “Big Data” Bucket

As marketers we are incredibly focused on developing an understanding of our clients’ and potential clients’ behavior. We want to […]

Today’s Social Media Landscape – How to Gain Brand Awareness on the Top Networks

A couple of days ago we talked about the SEO value of the top social networks.  Today we will continue […]

Social Media: Are You Listening?

It is said that we have two ears and only one mouth so that during a conversation we can listen […]

5 Ways to Establish Yourself as an Industry Expert

You know your industry like the back of your hand, but how can you be known as an industry expert? It's easier now than ever. Use the following tactics to show reporters and consumers that you're at the top of your field.

Best Practices: 5 Ways to Stand Out in Digital Media

This is a guest post by Anna Julow, Director of Social Media Accounts at BLASTmedia. The digital world is growing at a […]

6 Ways a Book Promotes Your Business

Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company's PR.

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