Best Practices
Feb 2, 2017
Behind the Headlines with Kim Dixon
Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.
Jan 27, 2017
Behind the Headlines with MJ Pedone
This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.
Jan 26, 2017
How Social Media Redefined What It Means to Be a ‘Foodie’
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.
Jan 25, 2017
5 Ways Influencer Targeting Can Generate Earned Media Lift
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Jan 24, 2017
Prove Press Release Success With These 3 Key Factors
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.
Jan 20, 2017
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Jan 19, 2017
Behind the Headlines with Catriona Pollard
This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.
Jan 13, 2017
Behind the Headlines with Phil Andrews
This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!
Jan 6, 2017
Behind the Headlines with Adrienne and Greg Weiss
Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they've learned throughout their careers.
Jan 5, 2017
Using the PESO Model to Drive an Effective PR Content Strategy
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Dec 27, 2016
Behind the Headlines 2016: A Year in Review
2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!
Dec 13, 2016
7 PR Mistakes to Avoid in 2017
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes -- most of these are based on research, and paying attention will surely yield positive results.
Dec 1, 2016
How to Monitor An Entire Industry
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
Nov 30, 2016
Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?
Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
