Best Practices
Aug 25, 2014
Is Native Advertising a Threat to PR? It’s Actually a Weapon.
Native advertising can lead to a bit of an existential crisis for PR pros. Jim looks at how much consumers trust native ads, the motivation of publishers and the opportunities for PR pros in native advertising.
Aug 25, 2014
6 Rules for Writing in PR (Rule 3 Makes So Much Sense)
Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing's actually more important than ever. Follow Ann Handley's six PR writing rules to drive success.
Aug 21, 2014
Don’t Launch Real Time Communications for PR Without This!
Real time communications can produce big PR wins, but it can also severely damage a brand if done improperly. See what key ingredient will keep you out of trouble and help you succeed when joining a conversation.
Aug 21, 2014
Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence
Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in […]
Aug 20, 2014
Getting to Know Your Journalist: 3 Tips to Connect
Earned media is worth its weight in gold, but it's hard to get. Instead of making cold pitches, connect with your industry's top reporters. It's a short three-step process, but it could produce results long into the future.
Aug 19, 2014
Webinar: Revolutionizing Social Marketing featuring Nate Elliott, VP at Forrester Research, Inc.
It’s no secret that social media is a necessary part of a business plan – whether in marketing/communication, sales, or […]
Aug 19, 2014
How to Use Instagram to Build Your Brand
Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community's content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
Aug 18, 2014
Learn more about prostate cancer in September
When: September What: As they age, people need to be more aware of ailments that can start to affect their […]
Aug 18, 2014
Use PR to Promote Your Content Marketing
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
Aug 18, 2014
5 Ways to Improve Your Mobile PR
Only 34 percent of PR professionals have a mobile engagement strategy in place. That doesn't cut it in today's world. Deliver your brand message to the masses by improving your mobile PR by following these 5 tips.
Aug 18, 2014
Your PR Holy Grail Is Not The Wall Street Journal
PR pros would love to make The Wall Street Journal, but is that actually the best publication for earned media? Believe it or not, publicity from a 3-year-old blog might produce better results for your business.
Aug 15, 2014
Cutting Edge Social Media Strategies Require Sharp Technology
When I was at college, I shared an apartment with a trainee chef. His passion for food was almost surpassed […]
Aug 14, 2014
How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs
Like many people, I love food. Nothing compares to ordering that dish at a restaurant or cooking something at home […]
Aug 13, 2014
5 Reasons Press Releases Get Shot Down
Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.
Aug 13, 2014
3 Ways to Extend the Power of Free Publicity
Just because you scored publicity doesn't mean you should rest on your laurels. (Well, maybe just for a second!) Here's three ways you can squeeze all the value from publicity by extending its reach.
