Best Practices
Sep 2, 2014
Learn more about dyslexia in October
When: October What: By October, most kids are already settled into their new school year routine. They’ve got their books […]
Sep 2, 2014
3 Ways to Become a Sought-After Media Resource
While pitching content every day can be a thankless job, media relations can create value and generate coverage. The more […]
Sep 2, 2014
3 Questions to Ask to Prepare Yourself for a PR Crisis
If your brand hasn't had a PR crisis, it's only a matter of time before it does. Are you prepared? Make sure your crisis communications is in tip top shape by answering these three essential questions.
Sep 1, 2014
When The Enterprise Listens – Things Get Strategic
Many enterprise-level businesses understand the benefits of listening to the social web to help them identify warm business leads, engage […]
Sep 1, 2014
9 Things That You Must Consider in Your PR Plan
Do you have a PR plan? Is it effective? If you're thinking of developing or haven't had much success with PR plans, try these nine best practices. After all, a little work in planning can pay dividends in results.
Aug 29, 2014
Why the #IceBucketChallenge is Social Media Gold
Unless you’ve been hiding under a rock for the past month, you couldn’t help but notice that the world has […]
Aug 28, 2014
6 Questions to Answer Before You Measure PR
Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
Aug 27, 2014
Social Media Reaches the Parts Other Media Outlets Fail to Reach
I recently turned my back on technology, avoiding all contact with the web, email and social media for 10 glorious […]
Aug 27, 2014
Why Local PR Beats National PR…and 4 Tips for Getting It
If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.
Aug 27, 2014
The Free Graphic Design Tool PR Pros Need
Visuals help your PR content stand out. But what if you don't have the budget or expertise? Discover the easy-to-use free graphic design tool that will become your new best friend. Plus, get five tips to make your images click magnets.
Aug 26, 2014
Beginning Measurement: The Big Questions
This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]
Aug 26, 2014
Want to Get Coverage With Content? Download Our Free White Paper!
Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus' latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.
Aug 26, 2014
ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs
Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that's integrated with your organization’s goals in mind. These acronyms will help.
Aug 25, 2014
Optimize Your Content Marketing for PR Success
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Aug 25, 2014
Support our teachers in October
When: October 5 What: Teachers and education systems around the world are facing mounting challenges in resources, qualifications and technology, […]
