Best Practices
Sep 9, 2014
Answer These 3 Questions to Tell a Better Story
Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.
Sep 9, 2014
Managing Reputation When Everything Leaks
How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.
Sep 8, 2014
Celebrate World Food Day in October
When: October 16 What: In the U.S. and around the world, family-run farms account for 56 percent of agricultural production. […]
Sep 8, 2014
Blend Digital and Traditional for Greater PR Impact
People expect traditional events like tradeshows or press conferences to be wedded with digital media. The expectation creates more work […]
Sep 8, 2014
6 Ways Social Media Has Changed Public Relations
You know social media has changed public relations, but how exactly has it done so? See the six ways social media has changed how we do PR and get the tips you need to thrive in this new era.
Sep 8, 2014
Looking for the Marketing Content You Love? Visit OutMarket!
Want some exciting news? The Vocus Marketing Suite is now OutMarket. OutMarket may have a new look, but it's still the same award-winning software. See what else, besides the name, has changed.
Sep 8, 2014
How to Turn Your Event into a PR Generator
Events create tons of awareness, but they have the potential for more. Instead of a one-time buzz producer, see how to turn your event into a PR generating machine by creating content before, during and after it takes place.
Sep 5, 2014
How To Win Social Media Engagement – Just Ask The Question
I often refer to social media activity as a “conversation” – this implies two-way communication and reinforces the word “social”. […]
Sep 4, 2014
Today’s Social Media Landscape – How to Generate Traffic on the Top Networks
Last month we featured a number of posts to help you make the most of today’s top networks, including: the […]
Sep 4, 2014
How to Optimize Content for Prospects and the Media
No one piece of content aligns with the interests of all of a PR pro's audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.
Sep 4, 2014
9 Tips for Pitching Bloggers…Without Alienating Them!
Bloggers often hold just as much or more influence than traditional reporters, but one false step could leave you on the outs. Do you know how to pitch bloggers properly? Follow these 9 tips.
Sep 3, 2014
How to Integrate a Strategic Social Media Monitoring Operation into Your Contact Center and Wider Enterprise
There is a lot of debate about where exactly social media should sit in an organization. Is it a marketing […]
Sep 3, 2014
4 Standout Press Releases and How to Emulate Their Success
Thousands of press releases flood reporters' inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.
Sep 3, 2014
10 Tips to Ace Your First Television Interview
You pitched and landed a TV interview. Congratulations! Now what? Chase away your butterflies by familiarizing yourself with these 10 tips that will help you ace your first television interview and put your brand in a great light.
Sep 2, 2014
Measuring for Impact: Metrics that Matter
The secret of measuring for impact is knowing what is meaningful and can guide decisions.
