Best Practices
Sep 15, 2014
Celebrating the anniversary of Mount Rushmore in October
When: October 31 What: On October 31, 1941, construction ended on an important monument in American history: Mount Rushmore in […]
Sep 15, 2014
Social PR’s Value and Snackable Measurement Insights!
Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer's discussion of social media PR's value and other industry thought leaders discussing the state of PR measurement.
Sep 15, 2014
Get Ready to Measure!
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
Sep 15, 2014
7 Things to Consider When Budgeting Your PR Dollars
Do all of your tactics and tools benefit your bottom line? Before spending another dollar, consider these seven questions that will help you better allocate your resources for your PR budgeting.
Sep 12, 2014
Email Marketing and Social Media – Better Together
Some things just work better together. Peanut butter and jelly, fish and chips, the United Kingdom (well, perhaps the jury […]
Sep 12, 2014
5 Ways to Overcome Roadblocks to Measuring Social Media
Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren't measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
Sep 11, 2014
Can Social Media Predict How Well a New Show Performs?
By now, we all know that you should monitor social media if for unfiltered, honest opinions about how an audience feels […]
Sep 11, 2014
Communicating With Impact: Debra L. Lee, BET Networks Chairman & CEO
Communicating With Impact: Creating Content That Entertains & Empowers
Sep 11, 2014
Does Facebook Work for B2B PR? These Brands Say Yes!
Don't think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!
Sep 11, 2014
Social Reach: Put Your Money Where Your Mouth Is
Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it's time to expand your social reach with native advertising and gives you three tips for doing so.
Sep 10, 2014
Mastering LinkedIn Groups and Becoming a Thought Leader
While the likes of Facebook, Twitter and Pinterest hog most of the social media limelight, LinkedIn quietly beavers away in […]
Sep 10, 2014
Breaking Down the Barcelona Principles
This post is written by Ann Feeney, Information Retrieval Specialist at Cision. Next week we will be kicking off AMEC […]
Sep 10, 2014
How to Decipher Press Release Data and Analytics
Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
Sep 9, 2014
#MetricsChat Recap – Friendemic Talks Content Creation & Curation
The third installment of #Metricschat was explosive! If you didn’t make it, you missed a hyperactive hour of industry experts […]
Sep 9, 2014
How to Revolutionize Social Marketing
There’s no denying the importance of social media in today’s business plans. It is increasingly becoming a bigger part of […]
