Best Practices
Sep 23, 2014
3 Ways to Shift Away from Over Messaging
A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What's a PR team to do? Here are three suggestions to shift your strategic approach.
Sep 22, 2014
Celebrate the difference science makes in the world’s progress in November
When: November 10 What: Debates over the application and ethics of scientific research are common, and the consequences or results […]
Sep 22, 2014
Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence
Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you're doing a good job. The key to solving the puzzle is Facebook Insights.
Sep 22, 2014
How to Master PR Measurement
Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Sep 19, 2014
Recap: #MetricsChat – Product Marketing With Tobias Kemper
And another successful #MetricChat is in the books. Yesterday we had the pleasure of chatting with Tobias Kemper, product marketing […]
Sep 19, 2014
Recap: How “Data In, Data Out” Will Revolutionize Social Marketing
Thanks to all who joined the “Data In, Data Out” webinar with Viralheat CEO Jeff Revoy and guest speaker Nate […]
Sep 19, 2014
The power of video to PR pros
Between 2010 to 2011, Susan McLennan, owner of ReImaginePR, produced a video called Will to Survive. The video helped to […]
Sep 19, 2014
Measure Your Work!
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Sep 19, 2014
Measurement: Don’t Get Caught in the Weeds
Measurement's about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
Sep 18, 2014
Webinar: Social Media, Email & Content Marketing – Building a Cohesive Strategy
Marketing works at it’s very best when campaigns are built over a series of complimentary and fully connected channels. Sadly, […]
Sep 18, 2014
Vine for PR: Powerful Messaging in 6 Seconds!
Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!
Sep 17, 2014
Think Different: Regulated PR and Mythical Formulas
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Sep 17, 2014
My Products Are Boring – Why Would Anyone Follow Me on Social Media?
I guess I am incredibly lucky to work in an industry where I can get excited about the products and […]
Sep 17, 2014
4 Ways to Offend a Journalist on Social Media
Social media gives you unrestricted access for engaging journalists. But if it's not used properly, you can annoy them. See four common social media habits that will put you on a reporter's bad side.
Sep 16, 2014
Predictive Social Analytics – A Look Into the Technique that Returns Leads
If someone told you that there was a way to isolate individuals who are in need of purchasing a product […]
