Best Practices
Sep 30, 2014
Measuring Your PR Is Like Climbing Mt. Everest
Want to conquer PR measurement? It's like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
Sep 30, 2014
The One Trend Social Media Experts Avoid
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
Sep 29, 2014
Grow your awareness of lung cancer in November
When: November What: Any cancer is scary, but lung cancer is the leading cause of cancer death in the United […]
Sep 29, 2014
Set Your Content Marketing Strategy to Inspiring (By Being Useful)
I’ve often been heard suggesting that social media is neither the foundation nor structural make-up of your online marketing strategy. […]
Sep 29, 2014
The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success
The NFL's treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league's reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
Sep 29, 2014
Infographic: Everything PR Pros Need to Know About Facebook Ads
Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.
Sep 26, 2014
Everything Pop Culture Taught Me About Social Media – A Millennial’s Perspective on Transmedia Storytelling
From the founder of Facebook to the coining of influential demographic groups like Black Twitter, millennials are a prominent force […]
Sep 25, 2014
The Santa Cycle and Its Impact on The News
The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.
Sep 25, 2014
Will Twitter Change Your Life? It Changed Mine.
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it's an invaluable resource that connects you with hungry journalists, looking for sources. Don't just be active on Twitter, form relationships and follow these 7 tips to get the most out of this social network.
Sep 24, 2014
Visual Storytelling for Social Media
It’s said that a picture is worth a thousand words, but in digital marketing, a picture can have a much […]
Sep 24, 2014
How to Use Big Data in PR
Big data isn't just for marketers. PR pros can use big data, too. They just have to know what to look for. Here are 4 areas to track, a list of tools to help and advice for what to do after you collect your data.
Sep 23, 2014
Tis the Season to… Use Social Media! 5 Social Media Tips for the Holidays
Before we begin, let me first say that this holiday post is not premature… In fact, it’s never too early […]
Sep 23, 2014
Social Intelligence: Beyond Crisis Management
Today’s savvy PR experts are utilizing social listening and analysis for myriad purposes in the course of their day-to-day work […]
Sep 23, 2014
Local is the New International
A look at best practices and tools for connecting and working internationally
Sep 23, 2014
6 Ways to Find the Right Reporters to Pitch
There are so many pitching rules out there, but what good will they do if you can't find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.
