Best Practices
Oct 7, 2014
What PR Professionals Can Learn from the CIA on Twitter
This is a guest post by Kara Alaimo, Assistant Professor of Public Relations in the Lawrence Herbert School of Communication […]
Oct 7, 2014
Does Technology Make Us Tin Men?
Technology is vital in PR, but you can't "set it and forget it." You need to connect with people and PR technology can help you do that. Get Brian Solis' tips for how to connect with people and see the role tech plays.
Oct 7, 2014
The Real Ello Takeaway for Communicators
The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.
Oct 6, 2014
#MetricsChat Recap: An Hour With Joe Nolan
Last week we had the pleasure of learning from Joe Nolan, director of social media at StubHub, during our bi-monthly […]
Oct 6, 2014
Know your family health history in November
When: The last Thursday of November What: When a person first goes to a new doctor, they are usually asked […]
Oct 6, 2014
Connecting with the Right Influencers
As a PR pro, it can be tough to know who to reach out to when it comes to social […]
Oct 6, 2014
PR Is for People and Relationships
The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]
Oct 6, 2014
10 Ways to Improve Your Crisis Communications
Handling a PR crisis involves proper planning. Is your PR up to the task? These 10 crisis communications tips will help you limit damage, communicate effectively and extinguish flame ups.
Oct 6, 2014
Make Pitches Irresistible Using These Insider Secrets
Want to know how the media view your pitches? Former CBS News executive Batt Humphreys pulls back the curtain to show you what reporters and editors really think of pitches and how you can pitch more effectively.
Oct 3, 2014
Customer Loyalty is Dead – Live With It (And Get Social)
If you want proof that customer loyalty is on the decline, try speaking to one of the big four UK […]
Oct 2, 2014
Missed out in New York? We’ve got your Measurement Week Recap
Goal setting. Qualitative and quantitative metrics. Predictive analytics. These may just sound like fancy buzzwords, but in the PR space, […]
Oct 2, 2014
18 Measurement Insights from PR’s Top Minds
Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR's top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Oct 1, 2014
Identifying Influencers, Thought Leaders and Recruiting Virtual Ambassadors
In a competitive market it can be difficult to get your message out there to an appreciative audience. This is […]
Oct 1, 2014
It’s Time to Think of Your Content as a Party Bus
"Build it and they will come" strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here's what you need to do.
Sep 30, 2014
Know Your Tribe, Find Your Influencers: Cision’s Heidi Sullivan & Forensic Social Media
As the future of the news media continues to seriously fall into question, the task before PR professionals and marketers continues to demand unique strategies for reaching audiences and disseminate messages.
