Best Practices
Oct 15, 2014
Using Real-Time Tactics to Get the Most of Your PR
Real-time PR allows brands to inject themselves into conversations surrounding buzzworthy events. It requires the right tools, the right team and a cohesive mindset. See how top brands have leveraged real-time PR.
Oct 13, 2014
Focus on keeping your children safe in November
When: November 9 What: A major part of a parent’s job is to keep her child safe from harm. However, […]
Oct 13, 2014
Weave Data Together for PR Insights
PR data is like weaving a rug. When you weave the data threads together, you get a clear and full […]
Oct 13, 2014
5 Tips on Making Over Your Social PR Strategy
“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]
Oct 13, 2014
5 Ways to Use Native Ads Without Losing Sleep
Whether you love them or hate them, native advertisements have become key to a brand's success. Here are five rules for using them without violating any ethical guidelines.
Oct 13, 2014
The #FutureofPR with Adam Singer: Don’t Data Puke
Do you data puke? Google's Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam's tips for how to solve data puking...and 10 more of his online PR insights.
Oct 10, 2014
How Social Media Has Disrupted The PR Industry
As many of my former colleagues in the newspaper industry will attest, the mainstream news channels (print, broadcast and even […]
Oct 10, 2014
The PR social media pool
Facebook, Twitter and YouTube are top dogs when it comes to platforms. But there’s a number of other social media […]
Oct 9, 2014
Webinar: Identifying and Activating Social Media Influencers
Social networks are ripe grounds for conversation, changing how businesses function from sales techniques to marketing strategies to customer service […]
Oct 9, 2014
How to Use Real-Time PR to Generate Conversions and Sales
Real-time PR has the potential to generate more than just buzz. It can make a bottom-line impact. See how major brands used the tactic during the Olympics and after Downton Abbey to drive conversions and sales.
Oct 8, 2014
Could Social Media Replace Your Corporate Website?
There is a very obvious answer to this: No! Social media platforms like Facebook, Twitter and LinkedIn lack the functionality […]
Oct 8, 2014
Embracing Change
This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but […]
Oct 8, 2014
Who’s at the Center of Your PR Universe?
Does your content sing "me, me, me" or "you, you, you?" If your content marketing focuses on yourself as opposed to your customer, you're limiting your results. Here's how to put customers at the center of your content universe.
Oct 8, 2014
5 Headline-Writing Strategies That Boost Press Release Reads
Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.
Oct 7, 2014
Top 10 Social Media Acronyms for Business
Social media has changed the way that we work in many ways – both in our personal and business worlds. What […]
