Best Practices
Oct 23, 2014
3 Reasons You Shouldn’t Be an Early Adopter
Ello is the latest cool social tool. Should PR pros adopt it? Being an early adopter isn't always what it's cracked up to be. Erin Feldman makes the case for a wait-and-see approach.
Oct 22, 2014
Social Media: It’s Time to Grow Up
For as long as I have worked in the arena of online marketing (coming up for 20-years now – can […]
Oct 22, 2014
Twitter Chats: Manage the Overwhelm and Make Strong Connections!
Does Twitter feel like a firehose of information blasting you? You might have a case of Twitter Overwhelm. Enjoy all the PR benefits of Twitter without getting lost in constant updates by finding and using Twitter chats.
Oct 22, 2014
How to Tailor Your Content to PR Campaigns
Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.
Oct 21, 2014
7 Random Stats That May Change Your PR Plan
Stats are great. When they provide meaningful insights, they're even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.
Oct 20, 2014
The Flash vs. Gotham – Determining Brand Affinity and Predicting Personas
There’s not an industry out there that hasn’t been affected or touched by social media. From paper manufacturing (yes, even […]
Oct 20, 2014
Celebrating a great American novelist in November
When: November 30 What: Mark Twain, tagged as one of the great American novelists of his day, is among many […]
Oct 20, 2014
Facebook Tells All: How The Biggest Social Network Relies on Data
It’s not every day the biggest social network in the world lets their users take a look under the hood. […]
Oct 20, 2014
Prepare Your PR for the Holidays
Pumpkin spice is in the air, which can only mean one thing: the holidays are coming. For those of us […]
Oct 20, 2014
5 Best Practices for B2B Public Relations
If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.
Oct 20, 2014
3 Reasons Real Time Is Relevant to PR
Real time isn't the domain of marketers. In fact, PR professionals might be better suited and have more to gain from the real-time game. Here are three reasons why you need to do real-time PR.
Oct 17, 2014
6 Ways to Improve Your Brand’s Visual Storytelling
It’s widely known that visual content gets more views, shares and engagement than social posts that don’t include images, video […]
Oct 17, 2014
It’s Time to Forget Business as Usual
Too often, people use outdated standards and metrics of success and benchmark their work against others who don’t challenge the status quo. True success requires questioning all of your processes and strategies. Get insights inspired by Brian Solis' most recent e-book.
Oct 17, 2014
Social Media: Why Working 9 to 5 Doesn’t Fly
As a nervous flyer, I like to perform several tasks before taking to the skies. I like to get to […]
Oct 16, 2014
The Evolution of PR: How to Survive the Future
Thanks to technology, PR has evolved. To survive and thrive in the present and future, you need to know how and when to distribute and amplify content and measure the results. Cision CMO Mark Thabit shows you how.
