Best Practices
Nov 4, 2014
Relationships: The North Star of PR
This is a post by Peter Granat, CEO, Cision. The PR industry is in a period of dynamic change. Technology […]
Nov 1, 2014
The Keys to a Modern PR Content Strategy
Public relations and the media have long been co-dependent. Traditional media has massive reach or attractive niche audiences, and PR […]
Oct 31, 2014
WEBINAR RECAP: Identifying and Activating Social Media Influencers in 7 Simple Steps
Yesterday Viralheat and Influitive co-hosted a webinar on “Identifying and Activating Social Media Influencers in 7 Simple Steps” and the […]
Oct 31, 2014
Building a Solid Foundation for Social Media to Thrive with Content Marketing
How do I get people to engage with my organization on social media? I am asked this question more than any […]
Oct 30, 2014
Win the Holidays with Real-Time PR: Download Our White Paper!
Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]
Oct 28, 2014
WEBINAR: Companies That Don’t Listen #Fail
Chances are you didn’t even blink when you noticed a hashtag in the title of this post. That’s because social […]
Oct 28, 2014
The Top 5 Ways To Identify and Mobilize Advocates On Social Media
By: Chris Newton, VP of Business Development at Influitive Some things are just better together: Peanut butter and chocolate. Milk […]
Oct 28, 2014
5 PR Tips for #GivingTuesday
PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.
Oct 27, 2014
4 Tips for Practicing PR in Real Time
Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]
Oct 27, 2014
Keep food safe in December
When: December What: After a long trip to the grocery store, unpacking food can be a huge annoyance. So a […]
Oct 27, 2014
12 Ways to Improve Your Digital Storytelling
Digital storytelling is vitally important to your content marketing and PR efforts. Use these 12 tips from PR luminaries and renowned journalists to improve your digital storytelling and improve your PR results.
Oct 27, 2014
The Secrets to Oreo’s Real-Time Success Revealed
Oreo, not the Baltimore Ravens, won the 2013 Super Bowl when its “Dunk in the Dark” tweet exploded. How did Oreo succeed in real-time? Replicate Oreo's success for your brand by following Alissa Blate's real-time PR tips.
Oct 24, 2014
5 Essentials for Practicing PR in Real-Time
The best real-time PR campaigns, like Oreo's during the 2013 Super Bowl, look off the cuff, but that's not the case. They require practice. Here are five things you need to practice to do real-time PR effectively.
Oct 23, 2014
Social Media Isn’t the Problem…It’s You!
Note: This article originally appeared on LinkedIn and has been shared with the author’s permission. Over the past year I’ve […]
Oct 23, 2014
9 Traits of an Uber-Effective PR Pro in 2015
Whether you're starting out your career or have been around for decades, you need to keep up with PR's changing times. Here are nine traits that PR pros will need in 2015 and beyond.
