Best Practices
Mar 10, 2017
Behind the Headlines With Anna Yukhananov
Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.
Mar 7, 2017
Zeroing in on the right influencers in a crowded marketplace
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
Mar 3, 2017
Behind the Headlines with Harjiv Singh
This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.
Mar 1, 2017
Do You Know the 5 Truths of Modern Media Targeting?
The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.
Feb 27, 2017
Solving the Challenge of Targeting the Right Media and Influencers
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.
Feb 24, 2017
Behind the Headlines With Lizabeth Landon Cole
Lizabeth Landon Cole's career in branding and public relations spans 16 years-- from public relations and marketing, to merchandising and design -- for independent brands, media publications and corporations globally. She discusses the lessons and success she's found along the way.
Feb 22, 2017
How to Leverage Your HARO Earned Media Placements
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 20, 2017
Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Feb 17, 2017
Behind the Headlines With Krysten Copeland
This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.
Feb 14, 2017
Are you in love with your clients? You should be.
To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.
Feb 13, 2017
Behind the Headlines with Shelley Spector
In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.
Feb 13, 2017
How To Use Google Apps to be More Productive and Awesome
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
Feb 6, 2017
How to Gain Executive Buy-In for Switching to the PESO Model
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
Feb 3, 2017
Creative Headlines Will Drive PR SEO & Success in 2017
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Feb 2, 2017
4 Ways to Identify the Right Influencers
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
