Best Practices
Nov 18, 2014
Efficient, Strategic and Profitable Social Media vs The Free and Easy Approach [WEBINAR]
Does your organization view social media as a necessary evil? Is social media something you feel you have to do […]
Nov 18, 2014
Succeed With Influencer Relations. Get Your Free White Paper!
Your target audience consumes the content you produce with skeptical eyes. Before they feel that they can make an informed […]
Nov 17, 2014
5 Ways for PR and Marketing to Play Nice
“Even though lexicographers assert that the definitions of marketing and public relations remain the same and theorists say their underlying […]
Nov 17, 2014
Why Content Marketing Fails…and How It Can Succeed
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Nov 14, 2014
#MetricsChat Recap: Daniel Honigman talks PR & Social
Yesterday, we hosted another great session of #MetricsChat series. An hour long Twitter chat with our guest host Daniel Honigman, […]
Nov 14, 2014
Content Conversations with Jay Baer: Measuring the Effectiveness of Content
Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]
Nov 14, 2014
How to Handle Your First PR Crisis
As a public relations professional, you’re often found in a situation that can go from zero to 60 fairly quickly, […]
Nov 13, 2014
How to Get More Followers on Twitter
Who doesn’t want more Twitter followers? And while quantity can be an exercise in vanity, there is little doubt that […]
Nov 12, 2014
Not Using Press Releases? Here are 6 Reasons You’ll Regret It
It still amazes me when I meet business owners who don’t use press releases to get the word out about […]
Nov 10, 2014
3 Steps to Measuring PR’s Business Impact
Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]
Nov 7, 2014
How to Embrace Your Inner Self-Publicist
Some marketers feel a little nervous about raising their head above the parapet and shouting, “Hey everyone, look at me!” […]
Nov 7, 2014
Why Pragmatism Drives Content Success: A Q&A with Arik Hanson
Remember when Red Bull sent Felix Baumgartner to the edge of space and had him jump? So many brands would […]
Nov 6, 2014
Content Conversations with Jay Baer: Reaching Audiences with Content
Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]
Nov 5, 2014
Social Media – Helping Your Big Business Think Small
Stay with me, there is method in my madness. Throughout my career, I have succeeded (and occasionally failed) on the […]
Nov 5, 2014
Content Conversations with Jay Baer: The Evolution of PR to Real-Time Engagement
Welcome to the first edition of our Content Conversations video series with Jay Baer! Throughout this series, Jay (president of […]
